The British Airways Strikes Effects on Employee Motivation
The British Airways Strikes Effects On Employee Motivation
Introduction
British Airways is one of the leading airline company in Europe, nevertheless in the last few years it has financial problems, talks begin between British Airways and the Unite (Britain’s biggest union) from January of 2009 to solve the problem. At the beginning, the relationship between the two parties was composed, but the milestone was in 2009 October, when the British Airways stated that they are going to cut the staff on long-haul airlines, and from 2010 they freeze the payment of the cabin crew for two years. In December, the majority of British Airways employees decided on strike actions for 12 days, during Christmas time. It was a critical date, because Christmas time is one of the busiest time for airline companies. From December, there was more strike action, just in 2010 up to June, there were 34 days of strike (Guardian 2010). The object of his paper to find out how this difference between the staff and the company effected the motivation of the employees and how the British Airways tries to increase the motivation.
Employee motivation
According to DuBrin (2009) the definition of employee motivation is forces either external or internal to a person that act as inducements or that influence action to do something”. In a shorter version motivation is a reason why people do something, it is an extremely complex issue. Because not everybody can be motivated, because it must come from within an individual too. This can be money, social attractions, job satisfaction etc. But these motivators can change. If people are motivated enough, they do their jobs better and faster. Work atmosphere, customer service, work quality, employee morale can be reduced if the individuals are not motivated enough. Everybody is motivated by other motivators, they are not the same for everybody (Goodman et al 2007). The supervisors need to know what motivates her employees, but of course for a huge
Introduction
British Airways is one of the leading airline company in Europe, nevertheless in the last few years it has financial problems, talks begin between British Airways and the Unite (Britain’s biggest union) from January of 2009 to solve the problem. At the beginning, the relationship between the two parties was composed, but the milestone was in 2009 October, when the British Airways stated that they are going to cut the staff on long-haul airlines, and from 2010 they freeze the payment of the cabin crew for two years. In December, the majority of British Airways employees decided on strike actions for 12 days, during Christmas time. It was a critical date, because Christmas time is one of the busiest time for airline companies. From December, there was more strike action, just in 2010 up to June, there were 34 days of strike (Guardian 2010). The object of his paper to find out how this difference between the staff and the company effected the motivation of the employees and how the British Airways tries to increase the motivation.
Employee motivation
According to DuBrin (2009) the definition of employee motivation is forces either external or internal to a person that act as inducements or that influence action to do something”. In a shorter version motivation is a reason why people do something, it is an extremely complex issue. Because not everybody can be motivated, because it must come from within an individual too. This can be money, social attractions, job satisfaction etc. But these motivators can change. If people are motivated enough, they do their jobs better and faster. Work atmosphere, customer service, work quality, employee morale can be reduced if the individuals are not motivated enough. Everybody is motivated by other motivators, they are not the same for everybody (Goodman et al 2007). The supervisors need to know what motivates her employees, but of course for a huge
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