The Brief Analysis of the Marketing Management
Essay For Marketing Management
The brief analysis of the marketing management of luxury brands------Hublot watches
Student ID:2049412
Student Name:Liu Hong
The brief analysis of the marketing management of luxury brands------Hublot watches
Hublot watches was born in 1980s. It is the top class wrist watch that first smelting precious metals and natural rubber raw materials for the brand in Switzerland.it have caused a revolution in clocks and watches when Hublot first come out.No matter tabulation materials or Unique aesthetic concept interpreted by the wrist watch. There is no denying the fact that Hublot watches is one kind of luxury goods, As well as other luxury goods ,Hublot watches is not the life necessary to consumer goods. But It can have a certain status in the luxury watches, It is enough to prove, Hublot watches has its irreplaceable charm. We must know its characteristics to Innovate the new marketing concept it will be the basis of marketing. At Hublot he has reduced it to one word: “fusion”. Fusion watchmaking is a Biverism that describes the company 's flagship model, the Big Bang: a “fusion” of traditional watchmaking materials – videlicet gold, steel etc, and innovative ones such as Kevlar, carbon fibre, and ceramic. In tandem with establishing an easy to understand identity he has embarked on an aggressive strategy to integrate Hublot into the top end of yachting. In common with many other watch brands he is involved with this year 's America 's Cup, and is linked with the Luna Rossa Prada Team who 's pared down and contemporary aesthetic is a comfortable fit with the Hublot look. Marketing management of Hublot watches Basically has the following several aspects: I Product strategy The use of the products value is the foundation of products. Make superb quality of the product is to maintain long-term life of luxury brand.If we want to further understand the value of hublot watches,We
The brief analysis of the marketing management of luxury brands------Hublot watches
Student ID:2049412
Student Name:Liu Hong
The brief analysis of the marketing management of luxury brands------Hublot watches
Hublot watches was born in 1980s. It is the top class wrist watch that first smelting precious metals and natural rubber raw materials for the brand in Switzerland.it have caused a revolution in clocks and watches when Hublot first come out.No matter tabulation materials or Unique aesthetic concept interpreted by the wrist watch. There is no denying the fact that Hublot watches is one kind of luxury goods, As well as other luxury goods ,Hublot watches is not the life necessary to consumer goods. But It can have a certain status in the luxury watches, It is enough to prove, Hublot watches has its irreplaceable charm. We must know its characteristics to Innovate the new marketing concept it will be the basis of marketing. At Hublot he has reduced it to one word: “fusion”. Fusion watchmaking is a Biverism that describes the company 's flagship model, the Big Bang: a “fusion” of traditional watchmaking materials – videlicet gold, steel etc, and innovative ones such as Kevlar, carbon fibre, and ceramic. In tandem with establishing an easy to understand identity he has embarked on an aggressive strategy to integrate Hublot into the top end of yachting. In common with many other watch brands he is involved with this year 's America 's Cup, and is linked with the Luna Rossa Prada Team who 's pared down and contemporary aesthetic is a comfortable fit with the Hublot look. Marketing management of Hublot watches Basically has the following several aspects: I Product strategy The use of the products value is the foundation of products. Make superb quality of the product is to maintain long-term life of luxury brand.If we want to further understand the value of hublot watches,We
References: [1]. kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001 [2]. Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000 [3]. Payne,A.chritopher,M.and Peck,H.(1998)Relationship Mketing For Competitive.Oxford,CIM/Butterworth－Heinemaan. [4]. Perreault,McCarthy.Basic Marketing (12th ed),Richard D Irwin 1996 [5]. Warren J.Keegan.Global Marketing Management (5th ed) prentice-Hall,inc,1995