The Boss

Topics: Marketing, Brand, Nobel Prize Pages: 5 (1289 words) Published: March 29, 2013
Kamonasish Aayush Mazumdar
Kamonasish Aayush Mazumdar
MBA from IMT Ghaziabad
in Marketing Strategy & Economics
Specialities: Marketing Strategy & Sales
Global Big 5 Type: SLUAI
MBA from IMT Ghaziabad
in Marketing Strategy & Economics
Specialities: Marketing Strategy & Sales
Global Big 5 Type: SLUAI
Ph No: 09853199187

1. Aircel Emerging Leaders Program (Management Trainee)2. Assistant Marketing Manager – Aditya Enterprises3. Management Intern – Future Brands| Management Trainee Marketing ManagementBrand Management| May 2012 to Present May 2009 to May 10April 2011 to June 11| |

For Aircel’s Emerging Leadership Program: Management TraineeThe Aircel Emerging Leaders Program is a Business Leadership Management Trainee Platform that hopes to scout the very best talent from the top 10 B-Schools in India and make them, as the title suggests, Emerging Leaders, by developing the potential that the company sees in them by Cross-Functional training in Sales, Marketing, Customer Service and Finance, intending to make Future Industry Leaders out of them. * Sales Stint – Implementing Better Sales Strategy for Kolkata by studying all variables while keeping focus on Customer Acquisition Quality and Dispersion. Directly Reporting to Circle Business Head. * Marketing Stint – Achieving Incremental ARPU in the Youth Segment via Innovative U&R, VAS & Brand Strategy by carefully looking at customer segmentation, profiling and usage behaviour.Interacted with cross-functional teams of NPD, GTM, U&R, VAS, Brand and Device teams on daily basis and was directly reporting to Regional Head of Marketing / Regional CMO. * Finance Stint – Better OPEX planning & cost delivery for Emerging circles. * CS Stint – Reducing Customer Barriers and Pain points for Increasing Self-Service Adoption. Reporting to National Functional Head.Team Handled – 21 People Directly (On Roll). 207 Indirectly (Off Roll)I was also adjudged the best MT in the Sales and Marketing stint out of all the 10 nationally hired MTs from the top most b-schools in India.Garnered 8 Recommendation Letters during my Sales & Marketing stint in Kolkata from the Kolkata and West-Bengal Team of Aircel for my contribution to the operating circle.For Future Brands: Brand Consulting - Marketing * Build branding strategy for the creation of a premium men’s wear brand that can be successful India over. * Understanding masculinity in order to use the insights into building a premium men’s wear brand. .To get insights into how the construct of masculinity has varied across timelines and geographies of India.|

For Aditya Enterprises: Marketing
* Handled Creative Strategy of clients and Execution of mostly ATL and some BTL * Account Management of top clients and incremental business collaboration * Helping clients deliver on market strategy

Team Handled – 6 People Directly (On Roll). 45 (Off Roll)


1. Industry Consulting Project for Future Brands on successfully creating a mass brand from a premium brand for a FMCG brand by studying brands that have successfully saddled their brand positioning. 2. Academic Project on Branding Somalia for the purpose of tourism. 3. Academic Project on Ambient Advertising i.e. of placing advertising in unusual and unexpected places with unconventional methods.

Qualification| College/ University| Year| |
PGDM-MBA PGDBL| IMT GhaziabadNUJS, Calcutta (Continuing)| 20122013| | BBA| Govt Department of Business Administration, Utkal University| 2009| | XII X| ISC, St.StewartICSE, Venkateshwara| 20062004| | | | | |

* Certified Associate Management...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Good Boss vs. Bad Boss Essay
  • Boss & Subordinate Essay
  • Essay about Undercover Boss
  • Compare and Contrast Essay Good Boss Bad Boss
  • Essay on Good Boss vs Bad Boss
  • 10 Boss Make Mistakes Essay
  • Good Boss Versus Bad Boss Essay
  • Managing Your Boss Essay

Become a StudyMode Member

Sign Up - It's Free