The Body Shop

Topics: Anita Roddick, London Stock Exchange, Marketing Pages: 2 (339 words) Published: December 4, 2013
The body shop was founded by Dame Anita Roddick in the year 1976. However on July 12, 2006 body shop was delisted from the London stock exchange and is currently being operated under independent management under the L’Oreal group with the able guidance of current CEO Sophie Gassperment. The body shop has been in the personal grooming and toiletries industry since 1976. Over the years the body shop has gained reputation in being one of the leading brands in the industry which not only focusses on an individual well-being but also the well-being of the planet and all associated with the company. The body shop has 2500 stores in over 60 countries Market share and competition

The sales estimations of body shop show that a sales transaction is made every 0.4 seconds and has a existing customer base of 77 million up until 2011. The body shop annual sales is 855 million euros and operating profit is 77 million euros with an estimated growth of 13.9% annually. Product description

Beer shampoo and conditioner 2in 1
The product contains actual beer which provides shine bounce and volume to the hair. USP’s
2 in 1 shampoo +conditioner
Made from 100% natural and organic product
Volumizing shampoo
Anti-frizz shampoo
Moisturizes hair
Suitable for all hair types

Customer value
The product suits all hair types of both men and women providing them with same results of shiny glossy and soft hair. It will enable the customer to not only save time but also save money as they would not have to spend on buying separate bottles of shampoo and conditioner.

Target Market
Currently the market does not have any product like a 2in 1 beer shampoo, hence body shop plans to launch it in the Singapore market. The target market would be all customers who use shampoo and conditioner on a daily basis. In a place like Singapore where people are very beauty and grooming conscious as well as environmentally conscious and live a very fast paced life a...
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