The Benefits of Facebook

Topics: Social network service, Facebook, MySpace Pages: 5 (1692 words) Published: November 16, 2013
The Benefits of Facebook

Lecturer:
Professional Written Communications
BA Accounting

Date of Submission: 28th November 2011

I declare that this is my own work, signed ____________________

Executive Summary
This report examines the benefits of Facebook to someone’s mind and well being. It will explore the benefits it offers to colleges and schools. It will examine why Facebook is so popular and how its popularity is still growing every day. It explores the benefits of all the useful applications and how people benefit from using them. It examines how privacy is not a big issue that other reports make it out to be and it examines how you control your privacy settings. It will explore the benefits of Facebook to businesses and how it can help boost their advertising, sales and communications. It will also examine the overall benefits that Facebook brings to people.

Table of Contents
Title Page.....................................................................................1 Executive Summary.....................................................................2 Table of Contents........................................................................3 Introduction................................................................................4 Findings......................................................................................4 Conclusion..................................................................................7 Recommendations......................................................................7 References..................................................................................7

Introduction
There is a lot of negativity surrounding Facebook and other social networking sites, but there are very few academic essays that focus on the positive factors of Facebook. This report is going to examine the benefits of Facebook to both people and businesses. Facebook and other social networking sites allow the users to create representations of oneself that capture their personal attributes and social connectivity (Catalina 2011). According to theories, this type of information can be self-affirming and reinforce a sense of self-worth and emotional well-being (Catalina 2011). It was created in 2004 and by 2007 it had over 21 million registered members, with the typical user spending about 20 minutes a day on the site and two-thirds of users log in at least one a day (Lampe, Ellison & Steinfield 2007). With so much evidence stating how popular social networking is you must also think of all the benefits it holds while looking at the negatives. This report is going to do exactly that. Findings

With Facebook being the seventh most popular site in the World Wide Web you must wonder why is it so popular? It makes you think about how there must be benefits to something so popular (Lampe, Ellison & Steinfield 2007). Not only is Facebook useful for keeping in contact with your current friends and family but also finding old friends, with 96% of Facebook users showing where they went to school in their profile it suggests that maintaining connections to former school mates is a strong motivation for using Facebook while keeping in close contact with family that you may not have off-line contact with very often, for example family abroad (Lampe, Ellison & Steinfield 2007). One college in the US that is using Facebook in a positive way is San Diego State University. The admissions officers are using Facebook to recruit students for their programs. By drawing the students to Facebook they hope to keep in constant contact with potential students while providing them with important information and updates about the school without sending out dozens of unnecessary e-mails. They believe that if you are an undergraduate or graduate institution and you are looking to attract people under 35, then Facebook is where...

References: Catalina, L. (2011) ‘Affirming the self online: Motives, benefits and costs of facebook use’, Dissertation Abstracts International Section A: Humanities and Social Sciences, Vol. 71, pp. 4230.
Damast, A. (2008) ‘The Admissions Office Finds Facebook’, Business Week Online, Business Source Premier [Accessed online 29th September 2008].
Ellsin, N. Steinfield, C. and Lampe, C. (2007) ‘The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites’, Journal of Computer-Mediated Communication,Vol. 12, No. 4, pp. 1143-1168.
McGrath, K. (2010) ‘Ethics and social networking sites: a disclosive analysis of Facebook’, Information Technology & People, Vol. 23, No. 4, pp. 290-311.
Tirosh, A. (2009) ‘The good, the bad and the Facebook’ , Fairfield Country Business Journal,
Vander Veer, E.A. (2008) ‘Facebook: The Missing Manual’, [1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com
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