Prepared By: Brian Klochko
Prepared For: Dr. Dov Longu
Submission Date: Monday, February 24th 2014 Once solely regarded as a common handheld fruit, two unlikely visionaries changed the meaning of “Apple” forever. The corporate conglomerate that now manufactures and sells various electronic products such as computers, cell phones, tablets, music players, and computer accessories was once merely an idea two college dropouts had dreamt in their own garage. Apple stock currently trades at $544.45 (as of February 14th, 2014), with a net worth estimated at over $500 billion (Forbes) 4. Who started the company, how did they come about starting it, who were the main figures that helped develop the company, and how did the public receive the first product are all questions that will be touched upon in this essay. First, to look at whom first envisioned and started the company from day one we look no farther than mischievous late Steve Jobs. Now a polarizing figure and a well publicized rash, short tempered business leader, many of his workers would go on record to say that they hated working for such an “in your face” and ridiculing manager, and in 1987 the New York Times published: “by the early 80 's, Mr. Jobs was widely hated at Apple. Senior management had to endure his temper tantrums. He created resentment among employees by turning some into stars and insulting others, often reducing them to tears. Mr. Jobs himself would frequently cry after fights with fellow executives"5. Jobs wanted things done his way and his way only, and would make himself heard when things weren’t being done to his liking, much to the dismay of his colleagues. He had an arrogant demeanor about him, was very egotistical, and quickly reminded employees who their superiors were when they would retort. Some say he behaved like a dictator, giving hour-long speeches and always taking all the credit and attention for
Cited: Elliot, Jay, and William L. Simon. The Steve Jobs Way: ILeadership for a New Generation. New York, NY: Vanguard, 2011. Print. Finger, Richard. "Apple: What 's It Really Worth." Forbes. Forbes Magazine, 27 Mar. 2013. Web. 23 Feb. 2014. . Moisescot, Morain. "Steve at Work | All about Steve Jobs.com." All about Steve Jobs.com. N.p., 07 Mar. 2012. Web. 23 Feb. 2014. . O 'Reilly, Terry. "The Marketing Genius of Steve Jobs - Part One." CBCnews. CBC/Radio Canada, 17 Jan. 2014. Web. 23 Feb. 2014. . Sander, Peter J. What Would Steve Jobs Do?: How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win. New York: McGraw-Hill, 2012. Web. 23 Feb. 2014.