The Analysis of Sa Sa International Holdings Limited

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Introduction
Sa Sa International Holdings Limited (Sa Sa) is one of the cosmetics retailing group in Hong Kong. Sa Sa is very successful on their business which make them has over 270 retail stores and counters in Asia, covering Hong Kong, Macau, Mainland China, Singapore, Malaysia and Taiwan. Therefore, our group interested in analyzes and evaluate the marketing mix of the Sa Sa’s promotion which includes the personal selling and advertising. And we will also analysis the place to see how Sa Sa Company distributes their products by applying some consumer behavior concept and see how company can maintain a successful relationship with the consumers.
The appendix part will be used as evidence to support our analysis.

Company Background
Sa Sa International Holdings Limited ("Sa Sa" or "the Group") is a leading cosmetics retailing group in Asia. In 1978, Simon Kwok and his wife opened a small cosmetics shop called Sa Sa in the presidential Causeway Bay shopping mall, to carry out and started its cosmetics retail business. After years of expansion, Sa Sa has grown from a 40 square feet retail space to become today 's regional "beauty" enterprise and is now the largest cosmetics retail chain in Asia and one of the top ten retail groups in Hong Kong.

As one of the largest sole agents in cosmetics in Hong Kong, Sa Sa represents over 100 international beauty brands in Asia. Its over 270 retail stores and counters in Asia selling over 600 brands of skincare, fragrance, make-up and hair care, body care products, health and beauty supplements including own-brands and exclusive products. The Group employs close to 5,000 staff in five markets across the region, covering Hong Kong & Macau, Mainland China, Singapore, Malaysia and Taiwan Region. Its extensive regional retail network currently comprises of over 260 "Sa Sa" multi-brand stores in Asia, as well as 2 La Colline specialty store and 7 Suisse Programme specialty store or counters. Its e-business



References: 1) Wikimedia Foundation, Inc. (2013) Marketing mix. Retrieved December 8, 2013 from http://en.wikipedia.org/wiki/Marketing_mix 2) Sa Sa International Holdings Limited 3) Sa Sa dot Com Limited. (2013) Products. Retrieved December 8, 2013 from http://web1.sasa.com/SasaWeb/tch/sasa/home.jsp 4) Schiffman, L 5) Ivy (2013). Hong Kong Part 2: Shopping. Retrieved December 8, 2013 from http://smile-throughitall.blogspot.hk/2013/03/hong-kong-part-2-shopping.html Appendix

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