The Analysis of Hong Kong Sasa’s Supply Chain and Logistics System
The Analysis of Hong Kong SASA’s Supply Chain and Logistics System
ZHANG Chaoying, WEI Xiao Beijing Institute of Petrochemical Technology, P.R.China, 102600 zhangchaoying@bipt.edu.cn Abstract:Hong Kong SASA International Holdings Limited is the largest and leading cosmetics retailing and beauty care service group in Asia. Its sale prices are much lower than those of exclusive stores and counters because it adopts the strategy of bulk purchase throught the world and marketing many brands comprehensively. This thesis, through field research, systematic analysis and hierarchy analysis,will analyze SASA’s secrets of success and challeges confronted today according to its supply chain and logistics system. Two conclusions have been drawn from the thesis: firstly, the supply chain and logistic management mode must comply with the local laws; secondly, the success of a company comes from its good supply chain and logistics system, but it can not be copied at will. Keywords:Hong Kong, SASA, Supply Chain, Logistics System
1 Introduction
Research on Supply Chains and Logistic Management first originated from USA. So far, the research development has gone through the following three typical phrases: earlist “Transportation”, then “Logistics”, and latest “Supply Chain Management (SCM . Since 1990’s, the two concepts, Logistic Management and Supply Chain Managemen,Coexist. At the same time, there are mainly four argument: (1) Traditionalist,who belives that SCM is just the organic ingredient of Logistic Management; (2) Relabeling, who argues that the two are the same thing with different names; (3)Unionist, who believes the category of SCM is wider than that of Logistic Management, which is opposite to the Traditionalists’ view; (4) Intersection ist, who thinks the two are different displines but overlap. The four totally different arguments indicate that the the two concepts have not come to a consensus, with respect to the knowledge system, theroy system, and fuandation
ZHANG Chaoying, WEI Xiao Beijing Institute of Petrochemical Technology, P.R.China, 102600 zhangchaoying@bipt.edu.cn Abstract:Hong Kong SASA International Holdings Limited is the largest and leading cosmetics retailing and beauty care service group in Asia. Its sale prices are much lower than those of exclusive stores and counters because it adopts the strategy of bulk purchase throught the world and marketing many brands comprehensively. This thesis, through field research, systematic analysis and hierarchy analysis,will analyze SASA’s secrets of success and challeges confronted today according to its supply chain and logistics system. Two conclusions have been drawn from the thesis: firstly, the supply chain and logistic management mode must comply with the local laws; secondly, the success of a company comes from its good supply chain and logistics system, but it can not be copied at will. Keywords:Hong Kong, SASA, Supply Chain, Logistics System
1 Introduction
Research on Supply Chains and Logistic Management first originated from USA. So far, the research development has gone through the following three typical phrases: earlist “Transportation”, then “Logistics”, and latest “Supply Chain Management (SCM . Since 1990’s, the two concepts, Logistic Management and Supply Chain Managemen,Coexist. At the same time, there are mainly four argument: (1) Traditionalist,who belives that SCM is just the organic ingredient of Logistic Management; (2) Relabeling, who argues that the two are the same thing with different names; (3)Unionist, who believes the category of SCM is wider than that of Logistic Management, which is opposite to the Traditionalists’ view; (4) Intersection ist, who thinks the two are different displines but overlap. The four totally different arguments indicate that the the two concepts have not come to a consensus, with respect to the knowledge system, theroy system, and fuandation
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