The Agee Pyrex Advertisement Is a Reflection of the Social Attitudes of the Late 1940s

Topics: Female, Sociology, World War II Pages: 2 (499 words) Published: March 23, 2013
The Agee Pyrex advertisement was aimed towards the general public of the late 1940s, indicating a reflection of the social attitudes of that time period. The content of the advertisement expresses and clearly implies the values and principles that existed during the mid-20th century. Notable aspects include the role of the sexes in society, the prosperous post-war economic boom and the logical nature of gift. Men and women had their standard roles in society and they were clearly specified in the Agee Pyrex advertisement. As we note in the image, the lady is in a kneeling position looking up at the gentleman who assumed a dominant and assertive stance with hands in his pant pockets. The late 1940s household structure and societal norms depicted males as the carer, provider and generally the head of the household, while the woman took up the role as the domestic caretaker of the children, the food and the housekeeping. The illustration portrayed the Pyrex dish being the gift to the woman from the man. This indication brings us back to the male being the supplier and the woman as a housewife (Pyrex dish for cooking), reflecting the social attitudes of the late 1940s. Immediately following the Second World War, a huge economic surge to the West, most notably the United States, provided a boost in consumerism. Also known as the Golden Age of Capitalism, the States experience unusually high and sustained financial growth. The Pyrex advertisement, which advertises kitchenware, would’ve been very common and extremely reflective of the public outlook at that time. The context of the advertisement states that Pyrex dishes would make excellent gifts, and without monetary stability, gifts would’ve been very uncommon, if not rare. Again, we can deduce this advertisement is an exceptional representation of the 1940s society. There are also many minor details and factors in the Pyrex advertisement that suggests the social attitudes of the late 1940s. The most significant being...
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