The 75 Greatest Management Decisions Ever Made
A slaveowner decides to place an advertisement for the return of alost slave.
Apple decides to develop the first salable PC.
Henry Ford decides to start his own company.
Sears, Roebuck decides to go into retail sales.
Julius Reuter decides to use carrier pigeons to deliver information.
Swiss watch manufacturers decide to collaborate.
Bill Gates decides to license MS-DOS to IBM.
Reuben Mattus decides to market ice cream to supermarkets.
Thomas Watson decides to change his company's name to IBM.
Walt Disney decides to name his cartoon character Mickey.
Marvin Bower decides to keep the McKinsey name for his company.
Richard Sears decides to sell products through a catalog.
Coca-Cola decides to hold a competition for the design of its new bottle.
Konosuke Matsushita decides to institute product demonstrations.
Mattel decides to add the Ken doll to its line of Barbie toys.
Alfred P. Sloan of GM decides to segment the market for car models.
The Grateful Dead decide to allow fans to tape their concerts.
Philip Morris decides to reposition Marlboro as a man's cigarette.
Henry Heinz decides his company needs a slogan.
William Hoover decides to distribute his sweepers through a retail network.
Harley-Davidson executives decide to establish the Harley Owners Group.
Coca-Cola decides to sell to members of the armed forces for a nickel a bottle.
Henry Luce decides to rank companies as the Fortune 500.
Akito Morita decides to develop the Walkman.
Hartford doctors decide to install telephones in their offices.
Honda decides to market small motorbikes in the United States.
Aaron Feuerstein decides to keep Malden Mills open after a major fire in its factory.
Levi-Strauss decides to extend credit to wholesalers after an