The 75 Greatest Management Decisions Ever Made
A slaveowner decides to place an advertisement for the return of alost slave.
Apple decides to develop the first salable PC.
Henry Ford decides to start his own company.
Sears, Roebuck decides to go into retail sales.
Julius Reuter decides to use carrier pigeons to deliver information.
Swiss watch manufacturers decide to collaborate.
Bill Gates decides to license MS-DOS to IBM.
Reuben Mattus decides to market ice cream to supermarkets.
Thomas Watson decides to change his company's name to IBM.
Walt Disney decides to name his cartoon character Mickey.
Marvin Bower decides to keep the McKinsey name for his company.
Richard Sears decides to sell products through a catalog.
Coca-Cola decides to hold a competition for the design of its new bottle.
Konosuke Matsushita decides to institute product demonstrations.
Mattel decides to add the Ken doll to its line of Barbie toys.
Alfred P. Sloan of GM decides to segment the market for car models.
The Grateful Dead decide to allow fans to tape their concerts.
Philip Morris decides to reposition Marlboro as a man's cigarette.
Henry Heinz decides his company needs a slogan.
William Hoover decides to distribute his sweepers through a retail network.
Harley-Davidson executives decide to establish the Harley Owners Group.
Coca-Cola decides to sell to members of the armed forces for a nickel a bottle.
Henry Luce decides to rank companies as the Fortune 500.
Akito Morita decides to develop the Walkman.
Hartford doctors decide to install telephones in their offices.
Honda decides to market small motorbikes in the United States.
Aaron Feuerstein decides to keep Malden Mills open after a major fire in its factory.
Levi-Strauss decides to extend credit to wholesalers after an earthquake and fire, and later decides to keep employees working during the Great Depression.
Baron de Coubertin decides to convene a conference to establish the Olympic Games.
American Express decides to continue cashing traveler's checks during the Great Depression.
Warren Buffett decides to invest in Berkshire Hathaway.
Coca-Cola decides to return to its original recipe.
Johnson & Johnson decides to pull Tylenol from store shelves.
Percy Barnevick decides to merge Asea and Brown Boveri.
The Incas decide to build a network of roads and administrative centers.
The ITT board decides to appoint Harold Geneen its CEO.
Pierre Du Pont of GM decides to adopt Alfred P. Sloan's reorganization plan for GM.
St. Bernard decides to reorganize the Cistercian monasteries.
Michael Dell decides to sell PCs directly to consumers and built to order.
Procter & Gamble decides to introduce brand management.
Jeff Bezos decides to sell books over the Internet.
Henry Dunant decides to go see Napoleon III.
Paul Garrett of GM decides to invite Peter Drucker to study the company.
Elvis Presley decides to join the army.
John Larson decides to ask Tom Peters to make a presentation to a client.
Napoleon decides to promote people based on merit.
Jack Welch of GE decides to institute Work-Out.
Thomas Watson Jr. decides to commit IBM to developing a new line of computers.
Wal-Mart decides to move into the grocery business.
Edward L. Bernays decides to stage a march to promote smoking for women.
Harvard Business School decides to launch the Harvard Business Review and to establish the HBS Fund.
Lou Gerstner decides not to split IBM.
Rupert Murdoch decides to build a printing plant that doesn't require union labor.
Luciano Benetton decides to invest in an advanced clothing factory.
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