The 4p's Analysis Of The IT Consulting Company

Pages: 4 (871 words) Published: June 1, 2017


IT Consulting Company is a professional IT consulting company oriented on the business sphere in the USA and abroad. Covering a relatively wide range of services, the company has earned a good reputation and a loyal customer base.
The 4P’s analysis demonstrates that the relatively low price rates, convenient geographic location, and narrow business orientation proved to be the key factor in the company’s success. The 5C’s analysis indicates the conditions under which the company can develop its marketing strategy. Thus, despite operating on the well-developed market of IT service, IT Consulting managed to take its own niche by focusing on small- and medium-sized businesses. At the same time, IT Consulting stands to collaborate with other IT companies presented on the market in order to...

After the detailed investigation of the customers’ behavior, the marketing dynamic strategy is based on the social media platforms as the major promoter. The most essential resources include Facebook, Twitter, and Instagram. These platforms will serve as the basis for constant social media campaigns aimed to increase the exposure to new clients. Thus, the Internet resources will be used to deliver the information concerning discounts, specials, content, etc.
There are IT Consulting experts, whose task is to explore the client’s business needs and think of the actions to be taken in order to increase the business productivity and customer satisfaction. The key point is that IT Consulting Company strives to adjust its work to the client’s needs by seeing his/her satisfaction as its priority. This can be determined as the major strategy of IT Consulting...
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