TABLE OF CONTENTS
Introduction Page 3
Deming Page 3
Deming’s 14 points for Quality Management Page 4
Duran Page 5
Crosby Page 6-7
Common Points Page 7
Differences Page 8-9
A comparison of Deming, Juran, and Crosby Page 10
Nestle and Quality Page 11-12
Conclusion Page 13
Many organizations worldwide are focusing today on quality to restore their competitive edge. They know now that an emphasis on quality improves overall productivity and reduces costs.
This was not always the case, business people used to think just the opposite; that quality costs. As a result organizations emphasized productivity at the expense of quality and began to lose many of customers as competition increased.
Enter the quality gurus who slowly created a “Paradigm Shift” to everybody in the global marketplace. I will be discussing three of these “guru’s”, W. Edwards Deming, Philip B. Crosby and Joseph M. Juran, and comparing their strategies for quality management. These recognized quality experts have been carrying forth the message of quality for more than three decades.
The fundamental point in Deming’s theory is basically “The Customer is King” and is the most important part of the production system. Without a consumer, there is no reason to produce. Therefore the question that the organization must ask itself is ‘what does the customer want or what does the customer thinks he needs or wants?’
To Deming, the only meaningful definition of quality is that which the consumer specifies.
A product can be technically sound and cheap but if it is the wrong product, then it is worthless to the consumer.
It is important to anticipate the consumer’s future needs as well as those of the present in order to continue to meet