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The 2009 Chrysler-Fiat Strategic Alliance

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The 2009 Chrysler-Fiat Strategic Alliance
The 2009 Chrysler-Fiat Strategic Alliance
Christopher McCarthy
3/11/13

Table of Contents
Introduction.............................................................................................................................3

Summary of the Strategic Alliance................................................................................ .........4

Positives/Negatives..............................................................................................................4-5

Comparison to others in the industry......................................................................................6

Chrysler and Fiat 's Future.......................................................................................................7

Conclusion..............................................................................................................................8

Works Cited............................................................................................................................9

The 2009 Chrysler-Fiat Strategic Alliance was formed in order to not only revive Chrysler back to the auto company it had been in the past, but also to better Fiat as a whole. The case study begins with a lengthy introduction introducing us to both Chrysler and Fiat from their inception to their current states. Following that is an introduction to the terms of the alliance. After some additional research I have here summarized the terms of what would become the Chrysler-Fiat Strategic Alliance:
• Chrysler and Fiat have announced a non-binding strategic alliance to allow Chrysler access to Fiat vehicle and powertrain technologies for the North American market. Resolution of Daimler 's 19.9 percent share of Chrysler Corporation is a prerequisite for this alliance.

• Fiat would at this point offer no cash for the opportunity for


Cited: http://www.nbcnews.com/id/28747620/#.UT4LK4c-uZw http://www.autoblog.com/2009/01/20/breaking-chrysler-and-fiat-announce-partnership/ http://money.cnn.com/2009/06/10/news/companies/chrysler_fiat/index.htm http://www.nytimes.com/2009/01/21/business/21auto.html?pagewanted=all&_r=0
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