The ‘Apple, Inc’ Should Continue to Implement ‘Hunger Marketing’ Strategy in China

Topics: Marketing, Supply and demand, IPhone Pages: 2 (605 words) Published: August 22, 2013
ASSESSMENT 1
Assignment of
Manage International Marketing Programs
You should write an essay, the main topic is :( You can choose ‘pros’ or ‘cons’) Whether or not the ‘Apple, Inc’ should continue to implement ‘hunger marketing’ strategy in China?

Yes. I choose pros. In my opinion, the ‘Apple, Inc’ should continue to implement ‘hunger marketing’ strategy in China.

In the market today, we can be seen apple products everywhere, I originally put it to apple's design, but now I don't think so. In addition to design, apple's marketing idea is also its own, this is the so-called "hunger" marketing. Have analyzed that, apple products are so popular, to a great extent on the market supply comes from the control, also is to make market in some relative "hunger" condition, this is helpful to maintain the stability of the product price and the control of product upgrades.

The iPhone sales is obviously representative in this strategy. Since the end of June last year listing, no matter how high the voices for this product in the market, apple company always insist through the operators and sign exclusivity agreement, share the income of the operators way, patience, to open up the market. So far, iPhone is only formal sales in the U.S., Britain, Germany, France and Australia and other countries.

Apple products are so popular, to a great extent on comes from the market supply control, also is to make market in some relative "hunger" condition, this is helpful to maintain the stability of the product price and the control of product upgrades. The iPhone sale is obviously representative in this strategy. Since listing, no matter how high the voices for this product in the market, apple always adhere to the rationing. Many people may be because can't buy, and want to buy a try. Some have even a lot of price to get they don't understand things, they will be content to get the joy, sometimes even make not clear they want to what, and apple's hunger is...
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