Thailand

TABLE OF CONTENT ACKNOWLEDGMENT 3 EXECUTIVE SUMMARY 4 LIST OF TABLES 5 LIST OF FIGURES 6 1.0 CHAPTER ONE: INTRODUCTION 7 1.1 BACKGROUND OF MALAYSIA 7 1.2 BACKGROUND OF THE COMPANY 9 1.3 PROBLEM STATEMENT 11 1.4 RESEARCH OBJECTIVES 11 1.5 SIGNIFICANCE OF THE STUDY 11 2.0 RESEARCH METHODOLOGY 12 2.1 DATA COLLECTION METHOD 12 3.0 CHAPTER THREE: LITERATURE REVIEW 13 4.0 CHAPTER FOUR: FINDINGS 15 4.1 INTERNAL ANALYSIS 15 4.1.1 STRENGTH 15 4.1.2 WEAKNESS 15 4.1.3 OPPORTUNITY 15 4.1.4 THREAT 15 4.2 HOST COUNTRY BACKGROUND / MACRO ENVIRONMENT ANALYSIS 16 4.2.1 POLITICAL 16 4.2.4 TECHNOLOGICAL 18 4.2.5 ENVIRONMENTAL 20 4.2.6 LEGAL 21 4.3 MODE OF ENTRY 23 4.4 EXTERNAL ANALYSIS 23 4.4.1 RIVALRY AMONG EXISTING FIRMS 23 4.4.2 THREATS OF NEW ENTRANTS 24 4.4.3 THREATS OF SUBSTITUTE PRODUCT/SERVICE 24 4.4.4 BARGAINING POWER OF SUPPLIER 25 4.4.5 BARGAINING POWER OF BUYER 25 4.5 MARKET PENETRATION STRATEGIES 25 4.5.1 PRODUCT 25 4.5.2 PLACE (DISTRIBUTION) 27 4.5.3 PRICE 28 4.5.4 PROMOTION 29 5.0 CHAPTER FIVE: CONCLUSION 30 5.1 CONCLUSION 30 5.2 LIMITATION OF STUDY 32 REFERENCES 33

ACKNOWLEDGMENT

Assalamualaikum and a very great thankful dedicated to almighty Allah S.W.T for giving us this wonderful opportunity where we are able to portray our capability in completing this international business report.

Special thanks is also dedicated to our beloved lecturer, Sir Zaid Mat Yusop for giving us this great task and helping us in developing our skill in various angel such as communication skill, team work, general knowledge about agriculture so on and so forth. We would also send our appreciation to our family for their moral support and non-stop encouraging us to do the best in this MGT361 assignment. Without their support and advice, we would not be able to successfully complete this report.

Nevertheless, not to forget to our class BM1116H members for their support, help information

References: Engardio P., Arndt M. And Smith G. (2006) Emerging Giants. Retrieved July 31, 2006, from http://www.businessweek.com/magazine/content/06_31/b3995001.htm Maynard M, (2005). Automobiles: Foreign Makers, Settled in South, Pace Car Industry.New York Times. Retrieved June 22, 2005,from http://www.nytimes.com/2005/06/22/automobiles/22auto. Modes of Entry Into International Markets (Place), (2000), from http://marketingteacher.com/lesson-store/lesson-international-modes-of-entry.html ‘ Reinhard K, (2006), “How to help your country while traveling for your company,’’ Journal of Business Strategies, 27(3), 38-40, from Emerald Group Publishing Limited Schiele H. (2008), “Location,Location : The Geography of Industry Cluster”, Journal of Business Strategies, 29(3), 29-36, from Emerald Group Publishing Limited “Trading Economies: Malaysia”, (n.d) retrived from http://www.tradingeconomics.com/malaysia/gdp