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Hedonic motivation is the internal influences guided by a person’s pleasure and pain receptors that instinctually move them towards a goal or away from a threat. This is linked to the classic motivational principle that people approach pleasure and avoid pain,[1] and is gained from acting on certain behaviors that resulted from esthetic and emotional feelings such as: love, hate, fear, joy, etc.[2] According to the hedonic principle, our emotional experience can be thought of as a gauge the ranges from bad to good and our primary motivation is to keep the needle on the gauge as close to good as possible.[3]
Contents [hide] 1 History
2 Theories 2.1 Beneception and nicoception
2.2 Appetitive and Aaversive emotions
2.3 Affect-rich and affect-poor
2.4 Operant conditioning theory
3 Hedonic versus utilitarian goods
4 Pain and pleasure
5 References
History[edit source]
Historically, approach and avoidance motivation have been linked to the hedonic characteristics of pleasure and pain.[1] The root word hedonic comes from the Greek word for “sweet”, which means relating to or characterized by pleasure.[1] This is interesting because even though hedonic motivation incorporates the pursuit of pleasure as well as the avoidance of painful situations, the concept has been traditionally linked to the positive connotation of pleasure.[2] For example, hedonic goods are bought so that the consumer may gain pleasure and enjoyment from the good,[4] and value experiences are also viewed as hedonic experiences.[1] Pain and pleasure are the bodies’ natural compass, pointing us towards what should be done and help us decide what is going to be done in order to survive.[1]
Theories[edit source]
There are several theories that exert characteristics of Hedonic motivation and behavior, and rely on these qualities to better understand human purpose and human nature.
Beneception and nicoception[edit source]
One of the oldest examples is probably
Hedonic motivation is the internal influences guided by a person’s pleasure and pain receptors that instinctually move them towards a goal or away from a threat. This is linked to the classic motivational principle that people approach pleasure and avoid pain,[1] and is gained from acting on certain behaviors that resulted from esthetic and emotional feelings such as: love, hate, fear, joy, etc.[2] According to the hedonic principle, our emotional experience can be thought of as a gauge the ranges from bad to good and our primary motivation is to keep the needle on the gauge as close to good as possible.[3]
Contents [hide] 1 History
2 Theories 2.1 Beneception and nicoception
2.2 Appetitive and Aaversive emotions
2.3 Affect-rich and affect-poor
2.4 Operant conditioning theory
3 Hedonic versus utilitarian goods
4 Pain and pleasure
5 References
History[edit source]
Historically, approach and avoidance motivation have been linked to the hedonic characteristics of pleasure and pain.[1] The root word hedonic comes from the Greek word for “sweet”, which means relating to or characterized by pleasure.[1] This is interesting because even though hedonic motivation incorporates the pursuit of pleasure as well as the avoidance of painful situations, the concept has been traditionally linked to the positive connotation of pleasure.[2] For example, hedonic goods are bought so that the consumer may gain pleasure and enjoyment from the good,[4] and value experiences are also viewed as hedonic experiences.[1] Pain and pleasure are the bodies’ natural compass, pointing us towards what should be done and help us decide what is going to be done in order to survive.[1]
Theories[edit source]
There are several theories that exert characteristics of Hedonic motivation and behavior, and rely on these qualities to better understand human purpose and human nature.
Beneception and nicoception[edit source]
One of the oldest examples is probably
References: 2.^ a b c d Ahtola,O.T. Hedonic and utilitarian aspects of consumer behavior: An attitudinal perspective (1985) 3.^ Schacter, D 4.^ a b c d e f g h Wertenbroch, K., Khan,U.,Dhar,R. A behavioral decision theoretic perspective on hedonic and utilitarian choice(2004) 5.^ a b c d e f Bozarth,M.A 6.^ Schacter, Daniel, Daniel Gilbert, and Daniel Wegner.Psychology. 2nd. New York: Worth Publishers, 2009. 18. Print.