Texting And Driving Crash It Can Wait Rhetorical Analysis
Texting and Driving Crash- It Can Wait
Tiffany Wilkerson
Southeastern Technical College
AT&T is a major phone corporation. This company has also taken a huge stance on texting and driving. The number of people killed in distraction-affected crashes decreased slightly from 3,360 in 2011 to 3,328 in 2012. An estimated 421,000 people were injured in motor vehicle crashes involving a distracted driver, this was nine percent increase from the estimated 387,000 people injured in 2011. Texting is becoming an epidemic. AT&T is using their popularity to get a very powerful message across. It has commercials, ads, and billboards all over the United States promoting not to text and drive “it can wait", because it is very dangerous; not only for their life but others as well. This somewhat graphic commercial asserts that an ordinary person can take their eyes off the road and in an instance destroy his/her live or the lives of others, and does this effectively through graphic images, common text message subject matter, and a negative theme.
The use of graphic images are very apparent in this commercial. This commercial appeals to their sense of compassion by …show more content…
Since AT&T is so popular, people think it can potentially save more lives. It pulls at the viewer’s heart strings and shows just how easily something like this can happen if they do not pay attention to the road. AT&T is trying to get the message out that the text messages can wait. There is nothing more important to do or say while driving. If someone needs to check their phone they can pull over and stop. No message is worth anyone's life, and AT&T is just trying to prevent accidents from happening. By saying "it can wait" and showing what can really happen, AT&T believes that the message against texting and driving can potentially save thousands of
Tiffany Wilkerson
Southeastern Technical College
AT&T is a major phone corporation. This company has also taken a huge stance on texting and driving. The number of people killed in distraction-affected crashes decreased slightly from 3,360 in 2011 to 3,328 in 2012. An estimated 421,000 people were injured in motor vehicle crashes involving a distracted driver, this was nine percent increase from the estimated 387,000 people injured in 2011. Texting is becoming an epidemic. AT&T is using their popularity to get a very powerful message across. It has commercials, ads, and billboards all over the United States promoting not to text and drive “it can wait", because it is very dangerous; not only for their life but others as well. This somewhat graphic commercial asserts that an ordinary person can take their eyes off the road and in an instance destroy his/her live or the lives of others, and does this effectively through graphic images, common text message subject matter, and a negative theme.
The use of graphic images are very apparent in this commercial. This commercial appeals to their sense of compassion by …show more content…
Since AT&T is so popular, people think it can potentially save more lives. It pulls at the viewer’s heart strings and shows just how easily something like this can happen if they do not pay attention to the road. AT&T is trying to get the message out that the text messages can wait. There is nothing more important to do or say while driving. If someone needs to check their phone they can pull over and stop. No message is worth anyone's life, and AT&T is just trying to prevent accidents from happening. By saying "it can wait" and showing what can really happen, AT&T believes that the message against texting and driving can potentially save thousands of