TEXAS INSTRUMENTS – GLOBAL PRICING IN THE SEMICONDUCTOR INDUSTRY
PRODUCT – MARKET FOCUS
This section shows the recommended marketing and product objectives for Texas Instruments. It also contains the suggested target market, point of difference and the position of the product. Texas Instruments has set a vision to become a premier electronics company providing world class leadership in digital solutions for the networked society—a society transformed by personalized electronics, all speaking the same digital language, all able to communicate anytime, anywhere.
MARKETING AND PRODUCT OBJECTIVES
The marketing and product of Texas Instruments are as follows: To have a “transnational” company, combining global efficiency with the highest degree of regional and national responsiveness. To satisfy customer needs.
To help produce world class products, embedded by Texas Instruments.
Texas Instruments has a few different target markets. With the product that they produce they are trying to bring in customers of any age, gender, race, culture or in business, students, and anyone who believes in their technology. They range from average citizens purchasing televisions, laptops, computers, cellphones, alarm clocks to tracking devices, medical devices and so much more. They intend to connect families together or to classroom projectors that helps students learn more in the classroom. Texas Instruments builds or creates their product to help everyone to have a better life.
POINT OF DIFFERENCE
Texas Instruments being a popular and well known for quality products in the market was the only advantage it has in the market. However, its technological advancement and continuing product innovation was not being utilized to differentiate its product from the normal commodities in the market. Thus, it is a best alternative for the company to emphasize its research and development capacities as an institution in the development of new and...
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