Test: Media Studies and C. Blockbuster Theory
University of Phoenix Faculty Material
Mass Communication Test
Underline the best answer to the following 30 multiple-choice questions.
1. Media criticism
a. is the analysis used to assess the effects of media on individuals
b. should be based on well reasoned arguments
c. can be negative or positive
d. all of the above
2. Three reasons American media products dominate the global scene are
a. diversity, the English language, and synergy
b. freedom of expression, diversity, and big business
c. freedom of expression, the English language, and censorship
d. freedom of expression, horizontal integration, and big business
3. The American media and government are interrelated in three ways:
a. Regulation, censorship, and elections
b. Regulation, adversarial relationship, and broadcast media
c. Regulation, adversarial relationship, and elections
d. Audience, adversarial relationship, and elections
4. The theory that introducing new technology changes society, sometimes in unexpected ways, is called
a. technological determinism
b. vertical integration
c. blockbuster theory
d. technological consumerism
5. Which of the following is an example of a banned book?
a. The Adventures of Huckleberry Finn
b. The Harry Potter series
c. The Tarzan series
d. All of the above
6. The medium that employs the most people to gather the news is
a. radio news
b. television news
c. magazine features
d. newspapers
7. The biggest challenger to newspapers today is
a. cable television
b. the World Wide Web
c. weekly news magazines
d. the evening TV news
8. Media generally go through three stages of development, in this order:
a. Elite, specialized, and popular
b. Elite, popular, and specialized
c. Specialized, popular, and elite
d. Popular, specialized, and elite
9. The magazine industry is becoming
a. more specialized and more segmented
b. less specialized and less segmented
c. more
Mass Communication Test
Underline the best answer to the following 30 multiple-choice questions.
1. Media criticism
a. is the analysis used to assess the effects of media on individuals
b. should be based on well reasoned arguments
c. can be negative or positive
d. all of the above
2. Three reasons American media products dominate the global scene are
a. diversity, the English language, and synergy
b. freedom of expression, diversity, and big business
c. freedom of expression, the English language, and censorship
d. freedom of expression, horizontal integration, and big business
3. The American media and government are interrelated in three ways:
a. Regulation, censorship, and elections
b. Regulation, adversarial relationship, and broadcast media
c. Regulation, adversarial relationship, and elections
d. Audience, adversarial relationship, and elections
4. The theory that introducing new technology changes society, sometimes in unexpected ways, is called
a. technological determinism
b. vertical integration
c. blockbuster theory
d. technological consumerism
5. Which of the following is an example of a banned book?
a. The Adventures of Huckleberry Finn
b. The Harry Potter series
c. The Tarzan series
d. All of the above
6. The medium that employs the most people to gather the news is
a. radio news
b. television news
c. magazine features
d. newspapers
7. The biggest challenger to newspapers today is
a. cable television
b. the World Wide Web
c. weekly news magazines
d. the evening TV news
8. Media generally go through three stages of development, in this order:
a. Elite, specialized, and popular
b. Elite, popular, and specialized
c. Specialized, popular, and elite
d. Popular, specialized, and elite
9. The magazine industry is becoming
a. more specialized and more segmented
b. less specialized and less segmented
c. more