Tesla Product Overview Final Edit

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Description of the Company

Tesla Motors Mission/Vision Statements
Tesla Motor’s Mission Statement is:

“To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” (Musk, 2013)

Tesla’s mission statement means that they want to create a world standard for sustainable transport. By bringing electric cars to the mass market they will create a product with an indefinite energy supply.

Tesla Motor’s Vision Statement is:

“Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” (Tesla Motors Overview, 2011)

Tesla’s vision statement means that they want to lead the innovation of the automobile industry and inspire the world to transition to electric vehicles. In turn they believe that this movement will lead them to become the most intriguing car company in the world today.

List of Tesla Motors Products
Tesla Roadster
Model S
Model X
Model 3

Relating Products to Mission and Vision Statements

The four models offered by Tesla directly relate to their mission and vision statements as each model is a fully electric vehicle that Tesla has introduced to appeal to different markets. The Tesla Roadster is a sports car, which was the first model Tesla introduced (Green Car Magazine, 2009). Tesla then introduced the Model S, which is a Sedan designed for higher efficiency initially driving up to 426 km with a single charge (Tesla Motors, 2012). Tesla’s latest release is the Model 3, which was designed to be a more affordable purchase set to range from 35, 000- 40, 000 U.S. dollars while still driving up to 320 km on a single charge (Ohnsman, 2013).

Tesla Sales for the Last 3 Years
On August 1st, 2011 Tesla’s stock was at $28.77. On August 1st, 2014 Tesla’s stock was worth $233.27, which shows Tesla’s growth of $204.50 over a 3 year span (Google Finance, 2014). Figure 1 shows Tesla’s stock price



References: Musk (2013). The Mission of Tesla. Retrieved from http://www.teslamotors.com/blog/mission-tesla Tesla (2011). Tesla Company Overview Summer 2011. Retrieved from http://files.shareholder.com/downloads/ABEA-4CW8X0/0x0x494001/dd297293-ec2d-4dc5-8db4-63d491fb6bd0/Company_Overview_Q3_2011.pdf Green Car (2009). Tesla Motors Moving Quickly to Commercialization of an Electric Car. Retrieved from Green Car Magazine. Tesla Motors (2012). Tesla Model S Blows Away the Competition and Wins AUTOMOBILE Magazine’s "Automobile of the Year"". Retrieved from Tesla Motors. Ohnsman (2013). Tesla Pays Back U.S. Early as Musk Aims for Affordability. Retrieved from Bloomberg Magazine. Google Finance (2014). Tesla Motors Inc. NASDAQ: TSLA. Retrieved from http://www.google.ca/finance?cid=12607212 Market Watch (2014). Annual Financials for Tesla Motors Inc. Retrieved from http://www.marketwatch.com/investing/stock/tsla/financials Klippenstein (2013). Green Car Reports Electric-Car Market Share In 2013: Understanding The Numbers Better. Retrieved from http://www.greencarreports.com/news/1089555_electric-car-market-share-in-2013-understanding-the-numbers-better Cain (2014). Overall U.S. Auto Industry Sales Figures - Monthly And Yearly. Retrieved from http://www.goodcarbadcar.net/2012/10/usa-auto-industry-total-sales-figures.html Deveaux (2014). 2014 Major Consumer Trends – and How They Affect Automotive. Retrieved from http://blog.gfk.com/2014/02/2014-trends-automotive/

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