Tesco Speech
Tesco – Speech
Good morning everyone and welcome, my name is Phillip Nygaard Jensen and I am here today to talk about Tesco’s current problems and how they’re going to solve similar problems in the future, taking the changing consumer behavior into consideration.
First of all I will be talking about the major problems and how they affect the company, second I will comment on the company’s efforts to solve them taking the changing consumer behavior into consideration. And finally, if there should be any questions, we can spend the last 10-15 minutes of the time for that and I will try to answer as many questions as possible.
Tesco got a new manager – Philip Clarke after many successful years with longstanding Chief Terry Leahy. (Mar 1997 - Mar 2011) Philip only got one year in the job, so it might be a hard task for him to take over a big company like Tesco. But in particular that doesn’t mean that is a bad thing, because sometimes there have to be room for a change and younger and “fresher” people have to take over. And it’s not because Philip is lazy or bad, because it can be hard to adapt to the changing consumer behavior in today’s world. So Phillip has been launching some aggressive marketing initiatives. Take for instance the spotlit mounds of fresh produce to an inviting salad bar. That way he will improve the shopping experience for the costumers.
Tesco have also been struggling with bad publicity; the scandal of horse meat in their products has been the main reason for the bad publicity. But also some of the costumers were very disappointed by the staff, many of them agreed by the fact that the staff was completely disinterested. There were also missing carrier bags in the stores for the costumers and that’s not okay, but you also have to keep in mind that the company hasn’t been running optimal under the crisis and it may have been hard for some employees to experience the lack of costumers and just the thought that they’ve been selling horse
Good morning everyone and welcome, my name is Phillip Nygaard Jensen and I am here today to talk about Tesco’s current problems and how they’re going to solve similar problems in the future, taking the changing consumer behavior into consideration.
First of all I will be talking about the major problems and how they affect the company, second I will comment on the company’s efforts to solve them taking the changing consumer behavior into consideration. And finally, if there should be any questions, we can spend the last 10-15 minutes of the time for that and I will try to answer as many questions as possible.
Tesco got a new manager – Philip Clarke after many successful years with longstanding Chief Terry Leahy. (Mar 1997 - Mar 2011) Philip only got one year in the job, so it might be a hard task for him to take over a big company like Tesco. But in particular that doesn’t mean that is a bad thing, because sometimes there have to be room for a change and younger and “fresher” people have to take over. And it’s not because Philip is lazy or bad, because it can be hard to adapt to the changing consumer behavior in today’s world. So Phillip has been launching some aggressive marketing initiatives. Take for instance the spotlit mounds of fresh produce to an inviting salad bar. That way he will improve the shopping experience for the costumers.
Tesco have also been struggling with bad publicity; the scandal of horse meat in their products has been the main reason for the bad publicity. But also some of the costumers were very disappointed by the staff, many of them agreed by the fact that the staff was completely disinterested. There were also missing carrier bags in the stores for the costumers and that’s not okay, but you also have to keep in mind that the company hasn’t been running optimal under the crisis and it may have been hard for some employees to experience the lack of costumers and just the thought that they’ve been selling horse