Report: Tesco and Barrett Homes
In this report I will be looking at the companies; Tesco and Barratt Homes in comparison to it each I will include information such as their market growth, size and share, it will also include what sort of organisations the two businesses operate in e.g. local, national, electronic or physical market. This report will also consist of the history of the two companies and the factors that affect demand and how both the companies go about avoiding all the negative factors. Lastly this report will highlight how both companies segment their market because this is a very important part of marketing.
Background information on Tesco and Barratt Homes
Tesco was found in 1919 by Jack Cohen, it started as a market stall in east London selling tea bags, and it then opened its first store in north London selling dry goods. In 1983 Tesco became a public limited company. Tesco plc is now one of the largest retailers in the world, operating more than 2,300 supermarkets, convenience stores and employing 326,000 people. Tesco's core business is in Britain, where the company ranks as the largest private sector employer in the United Kingdom, operating nearly 1,900 stores. Tesco operates in a national market because it has stores all over the world including; Czech Republic, Hungary, Poland, the Republic of Ireland, Slovakia, Turkey, Asia, Japan, Malaysia, South Korea, Taiwan, and Thailand. Later on in 2000 Tesco plc started to operate as an electronic company through Tesco.com, the company is the largest online supermarket in the world, which offers financial services, controlling 4.6 million customer accounts roughly divided between credit cards and car insurance policies. Tesco is also the largest seller of gasoline in the United Kingdom. www.Tesco.com http://www.fundinguniverse.com/company-histories/tesco-plc-history/