Tesco - Manuscript
As you may know my name is Terry Leahy. I am the CEO of Tesco, the largest British supermarket chain. I helped Tesco on the right track by devising and implementing the Tesco Clubcard loyalty program.
I’m standing here today, not only to sell you a product or to convince you that my idea of a supermarket is the best. No today I’ll introduce you to a whole new lifestyle. A lifestyle for everyone who knows the importance of buying the right groceries and who doesn’t want to waste their money on overpriced products. These people are the modern woman with 2 children and a full time job, the big family of 7 people who all like quality, the man who knows what he wants. These people are you and I.
I remember when I was a kid and had to go shopping with my mom for my brothers and me. There was not one time where we got home after going to one of the grocery shops, because the shops were always missing something that we needed. This isn’t a problem for some people who got all the time in the world, but the modern shopper doesn’t have the time to go to 5 different stores to get everything they need. That’s why, ladies and gentlemen, I’m very happy to share this idea of the modern shopper’s first choice of shopping, with you. Retailing is becoming more and more spread out all over the world, and last year the head priorities of retail supermarket chains were organic. You can now get almost any sort of food organic, from organic vegetables to dairy. It is what the consumers want. We are just responding to the consumer’s demands, by giving them the opportunity to live a healthier life with organic products. The consumers now want carbon calories, which the shops of course should respond to, like they did when the organic products were introduced. People want to be seen with expensive and healthy products, which make them seem nicer and they seem better off when they have bought these new kinds of products that cost more...
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