Tesco

Topics: Tesco, Wal-Mart, Supermarket Pages: 6 (1777 words) Published: August 28, 2013
In the name of God, the Most Gracious, the Most Merciful

Name : Zeeshan Majeed Butt
Student ID: 4915614
Topic : Environmental Audit of Tesco Plc-Retail Submitted to: Dr Amenda Mawio

Table of Content

Summary....................................................................................... 3 Introduction................................. .................................................4 External Factors......................... ..................................................5 Internal Factors.......................... ..................................................6 Swat Analysis............................. ..................................................6 Conclusion................................... .................................................7 Reference List.................................................................................

Tables and Figures
Figures.......................................................................................... 3 Table...............................................................................................6

Summary
Since 1998, Tesco Stores has been the biggest trade network in England, Scotland and Wales. In Great Britain, where Tesco owns over 1.900 stores and department stores, an average commercial unit offers about 50 000 sales lines from food to CDs, clothes, books, garden furniture, and toys. Teso decided to expand its business throughout the world and it is working on by attracting the customers through different schemes ,introducing the club card , online shopping, etc. .Due to financial crises in the they also bear the loss but anyhow they control it and doing work to overcome if such type of crises comes again

Introduction
Tsco was founded in 1919 by Jack Cohen from a market stall in London's EAST End .It is a British multinational supermarket chain with huge revenues. Jack s business expanded rapidly and 1939 he had over 100 Tesco stores across the country . The first Tesco store was opened in 1929 in Burnt Oak Edgware . Jack started this business with the investment of 30£s which he got after the first world war he was in Royal Air Force . On his first day he had 4£s turned over and pound profit little by little his business started to boom and jack expanded to the other markets all over the London. He also began wholesale trade .Tesco has increasingly diversified geographically and into areas such as the retailing of the books, clothing , electronics, furniture ,petrol, software, financial services, telecoms ,internet services, DVD rental and Music downloads. Tsco introduced different schemes like lyolty card , club card schemes whicg give profit to customers as well increase the revenue of the tesco. Tsco operates a "Good, better&best " policy for its products, encompassing several product categories such as food, beverage , home , clothg, Tesco mobile and financial services Teso superstors

Teso superstores are big and according to the standared they provide you each type of food and groceries Internet service
In England Tesco operates the online shopping through its website Financial Service
In the UK Tesco offers financial service through Tesco bank formerly 50/50 joint venture with the Royal Bank of Scotland Petrol station
Tesco invested a lot of money in fuel instead of giving pure petrol and diesel it offers the blend of petrol bio-bioethanol and diesel-biodiesel blend and now offering Greenergy 100% biodiesel Telecom

Tesco operates, mobile phones ,home phone and broadband businesses Tesco tires
In 2011 Tesco launched Tesco tires
Tsco also invested in these areas like gold exchange, video on demand , record label , film making etc. External Factors (PESTAL, 5 Forces , Market Segment)
Political: Due to EU free law of trade policy Tesco finds a way to expand it throughout the...

References: * http://www.studymode.com/essays/Porters-Five-Force-Tesco-Plc-72867.html
* http://www.studymode.com/essays/Tesco-76765.html
* www.wikipedia.com
* http://www.studymode.com/essays/Pestel-And-Porters-Tesco-1607881.html
* Knowledge cast slides of Coventry university of strategy planning unit5
* www.tescoplc.com/ar20012
* http://www.studymode.com/essays/Tesco-Information-66310.html
* Gina, G., 2013. Order from chaos: Who’s who in the republics. Journal of Strategic Marketing, 1(9), pp. 16–19.
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