Tesco's Aims and Objective

Topics: Marketing, Want, Business Pages: 2 (600 words) Published: October 24, 2008
To provide all our customer with excellent value and choose- Benefit of e-purchasing is let the customers can sift through a large amount of produces information very quickly, and compare between different offers before they make the choice. Especially on Tesco website, the produces with detail description plus picture, and nearly all the produces can purchase on the internet as in store. That can give as much as information out before customers makes the choice. And, because of less spending on e-selling, the customers can get better price of the produce. Successful at selling non-food products (books, DVDs, CDs) Book and music are ideal for home shopping, because consumers can read a little review, see the cover, the price then make a choice. Tesco also try to e-selling the download music. And about the Tesco services, like insurances and broadband, there is better have a website to show the condition of the services and can register online. This will gain more customers and lead successful selling of non-food producers and services. Customers lifestyle change, meet their need by provide new product and services Nowadays, lifestyles have changed, e-shopping becoming a part of our lives. Many customers prefer to e-shopping at home rather than actually go shopping. For fitting this big change, Tesco have own website to doing e-selling. Also Tesco have selling new products and services to combine with e-selling. For example Tesco have broadband services and they sell computer and internet accessories on line or in store. Business aims.

An aim is something a business would like to achieve. A business may only have one aim but others may have more than one: • In the private sector a business will aim to make a profit. Where as in the public sector a business would aim to make a profit where possible and also aim to meet strict expenditure targets. • No matter what sector a business is in they always aim to provide a product or service to either...
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