BUSINESS POLICY AND STRATEGY
Currently, just like other newspaper companies in the world, The Chronicles Gazette is also facing different challenges in its macro and micro-environment which affect its competitive advantage. This include the changes in the technology, which greatly influence the social behaviour and functions of the people, particularly those that are related on following news and information about local and international scenarios.
Today's business world is more globally integrated than ever. Almost all large corporations have gained some business interest in a market outside of their own domestic market. However, the degree of global success varies dramatically among firms and industries. It is imperative for the managers and strategists to study each other's international failures and successes in order to avoid duplicating the former and mimicking the latter. To exploit the opportunities of the world trade, companies will need to take an active and ongoing strategic approach to global marketing. Global marketing and the opportunities it offers businesses today depend on the ability to adapt and find new solutions to complex issues. Among the major concerns of strategic planning is the understanding and diagnosis of the environment, which can be described by aggregating many of the variables into sub environments. Quality management is an important part of every company's strategic planning process. Its sole purpose is to improve the performance of the organization. This would appear to be common sense, yet very few international companies realize the promise of quality management to consistently improve the organization's results. Strategic planning is used by organizations to counter the internal and external problems they experience. The internal and external problems prevent the firm to reach its goals.
This paper will use strategic planning to solve the issues at the Chronicle