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Lincoln Electric was founded in 1895, and is the world leader in the design, development and manufacture of arc welding products, robotic welding systems, plasma and oxyfuel cutting equipment.

They are headquartered in Euclid, Ohio (a Cleveland suburb) – a very strong union region of our country, yet, they have never had a serious union organizing effort. Their philosophies regarding customers, employees and stakeholders seems to parallel that of Southwest Airlines.

Having said this, I want your research efforts to focus on the policies and practices that have kept Lincoln in the forefront of companies considered “Employers of Choice”.

Sample issues are listed below; however, feel free to expand this list to back up your summary position. Chronicle the history of this company from its’ 1895 beginning.

What are the Vision, Mission and Value statements of the Company?

Describe the operating philosophy (attitude) regarding the customer, stockholders, unions, and their beliefs/assumptions about employees, (paying close attention to the issue of job security).

Describe Lincoln’s management incentive and employee bonus plans.

Describe the human resources practices credited with their success.

What are the strategic issues driving their success?

Please answer the questions in the order asked above, and single-line answers are not acceptable. Each question is both important and relevant to the success of Lincoln - and should be thoroughly researched/answered for appropriate credit.

Summarize your research by giving me your personal assessment regarding the future success of Lincoln Electric.

Your report must be a minimum of 4 full pages, (excluding source references), double-spaced, and must be turned in no later than the end of class on 10/17 or 11/21. Late papers will not be accepted. You can submit either this or the SWA case on these dates.

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