term paper

Topics: Violence, Mass media, Media violence research Pages: 7 (2160 words) Published: April 13, 2014



Information is an essential input for decision making while media is an important source of such information. Media including print media and electronic media is an excellent mode of communication, entertainment and information which exert different impacts on different people depending upon their age and perception. A mature person will perceive things differently whereas a child or an adolescent will perceive it differently because his mind is in the process of formation. Children try to adapt things immediately whatever they will see on television or internet, whether it’s smoking or fighting by the famous actors, or sometimes they just follow it as trend. Media is increasingly pervasive in the lives of children and adolescents. However, until now there has been very little comprehensive analysis of the different research tracking the impact of media on children’s health. In 80% of the studies, greater media exposure is associated with negative health outcomes for children and adolescents (Commonsense Media, 2008). These negative health outcomes include child obesity, drug use, alcohol use, low academic achievement and attention deficit hyper activity disorder (ADHAD). While there are many factors that contribute to negative health results for children, media is a crucial one. It also affects the aggressive behavior of a teenager through violence in movies and video games as it has a strong potential to affect the norms of a society.

Objectives of the study:
This study is an effort to evaluate different impacts of media on young generation whether they are positive or negative in nature. This study also focuses on how media is affecting Pakistani youth’s demeanor and its impact on Pakistani culture, religion and societal norms.


Violence and sex shown on television results in higher rate of crimes and encourages antisocial behavior. This is especially apparent in the U.S.A and other western countries. Many criminals own up that their violent actions or attitudes to women were result of TV. The rate of such crimes is continuously rising and more often they are committed by teenagers. They easily get affected to violence and various stereotypes shown through TV, because the outlook of young people is in the process of formation. Television’s impact on the ethics of the younger generation can affect the future of our society negatively. According to the statistics, the average child watches 26 hours a television per week affecting family relations by reducing dialogue, and even having an impact on health by dispiriting exercise. Violence, aggression, crimes and wars are broadcast through the daily news as well as in movies, showing gloomy pictures that encourage mental tension, pessimism and negative emotions (Jurgita Venckute, 2003) A UK study focused on children aged (9 – 13), as this was the age group where parents were least assured about appropriate TV consumption. Responses showed that children have a consistent world view which is different from that of adults, and violent images are seen within this perspective. These children, aged 9 - 13, were able to distinguish between fictional and ‘real’ violence. Children responded most to violent images where there were negative physical and emotional consequences. The older children had a clearer understanding of the potential consequences of violence. Children differed from adults in their expectation of a level of security and protection, and they looked to adults for this protection. Violence in media has a negative effect on mental state of children. (Andrea Millwood Hargrave, 2003) Many well controlled and randomized experiments have examined how exposure to violent TV, film media affects aggression of youth of all ages. Brief exposure to violent dramatic presentations on TV or in films causes short-term increases in youth’s...

References: Andrea Millwood Hargrave (2003), “How children interpret screen violence” British Broadcasting Corporation.
Craig A Anderson et al (2003), “The Influence of Media Violence on Youth”, psychological science in the public interest Vol.4, pg 81-110
Common Sense Media (2008), “Media + Child and Adolescent Health”, A Systematic Review.
Munni Ray and Kana Ram Jat (2010), “Effect of Electronic Media on Children” Indian Pediatrics 2010; 47: 561-568
Carmela Lomonaco et al (2010), “Media Violence”.
Kielah A.Worth et al (2010), “Exposure of U.S. Adolescents to Extremely Violent Movies.” Pediatrics 122(2):306-312
Muhammad Iqbal Zafar et al (2003), “Media influence on social component of human personality” Pakistan journal of information & technology
Zulfiqar Ali Rahujo (2007), “Youth and role of media in Pakistan”
Dr.Muhammad Ashraf Khan and Iram Arif (2009), “Media imperialism and its effect on culture of Pakistan” Global media journal.
Dr. Muhammad Wasim Akbar (2009), “Cultural invasion of western media and Muslim societies” Global media journal
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