term paper

Powerful Essays
Topics: Management
EVENTS MANAGEMENT
Resource Guide

Glenn Bowdin
UK Centre for Events Management
Leeds Metropolitan University
August 2003

Published by the Learning and Teaching Support Network (LTSN) for
Hospitality, Leisure, Sport & Tourism

Resource Guide: Events Management

Resource Guide in:

Events Management

CONTENTS
Introduction ....................................................................................................................................... 5
Teaching Events Management ......................................................................................................... 5
Key Words .......................................................................................................................................... 7
Bibliographies ................................................................................................................................... 7
Books.................................................................................................................................................. 8
Event Planning / Management / Production ................................................................................... 9
Conference / Exhibition Planning / Management.......................................................................... 16
Event Design / Themeing.............................................................................................................. 19
Health & Safety / Risk Management ............................................................................................. 19
Marketing and Sponsorship .......................................................................................................... 20
Market Sector Reports .................................................................................................................. 21



References: • Tarlow, P (2002) Event Risk Management and Safety Bageshot, R and Nuttall, G (1990) Sponsorship, Endorsement and Merchandising: A Practical Guide • Beck-Burridge, M and Walton, J (2001) Sports Sponsorship and Brand Development. • Crofts, A (2001) Corporate Entertaining as a Marketing Tool Drury, J and Elliot, C (1998) The Athlete 's Guide to Sponsorship: How to Find an Individual, Team or Event Sponsor • Graham, S, Goldblatt, J J and Delpy Neirotti, L (2001) The Ultimate Guide to Sport Event • Grey, A-M and Skildum-Reid, K (2002) The Sponsor 's Toolkit, Sydney: McGraw-Hill. • Grey, A-M and Skildum-Reid, K (2003) The Sponsorship Seeker 's Toolkit (2nd edn.) • Hoyle, L H (2003) Event Marketing: How to Successfully Promote Events, Festivals, • Pope, N and Turco, D (2001) Sport and Event Marketing • Shank, M (2001) Sports Marketing: A Strategic Perspective • Skinner, D and Rukavina, V (2003) The Complete Guide to Event Sponsorship

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