Wilber Hardee opened Hardees in 1960 in Greenville, North Carolina. Hardees were a fast food chain which has now evolved into a restaurant and is famous for its charbroiled burgers, curly fries and biscuits. Its Thick burgers have made waves in history. Today it’s the 4th largest food chain in the world with 1909 outlets world over. Pakistan is the 14th country to host Hardees. The Islamabad franchise was opened in July 2011 by MDS foods. The franchise is famous for its 5* service, quality food and sunny environment. Their organizational structure is work specialized, formalized and centralized. Span of control varies along the hierarchy and they follow both functional and process departmentalization. Their managerial levels include Restaurant Manager, Senior Assistant Manager, Assistant Manager, Shift Manager and Shift Leader.
Their strengths include a differentiated product, youthful attractive brand image, service and hospitality. Their weaknesses are in not having enough parking spaces, no website and no breakfast options. They can find opportunities in expanding to other areas of Pakistan, giving out nutritional information with product and being cost leaders. They are threatened from political instability, economic slumps, Burger King and new entrants arrival with even cost.
Founded by: (MDS Foods)
An MDS food is a subsidiary of Super Asia Group and operates its food division. Super Asia Group was founded in 1975 by Mian Muhammad Din at a very small level. Today, it is a conglomerate of companies with diversified range of businesses mainly Home Appliances, Automobiles, Insulation and Packing Materials and Fast Food Burger Chain of “Hardees” (a brand name of CKE Int. USA), serving every sector of society.
Organizations are a variant of clustered entities. An organization can be structured in many different ways, depending on their objectives. The structure of an organization will determine the...
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