term
Organizational and Industry Analysis Report
Resources
Organizational and Industry Analysis Report Scoring Guide.
MBA6024 Course Alignment Map.
Writing Feedback Tool.
Industry and Company Information.
Evaluating Source Quality.
Activity Context
This assessment measures your progress in acquiring the skills to master the following course competencies:
Analyze organizations and competitive environments using theories and models of strategy.
Critically evaluate information from core business functions to enhance organizational knowledge.
Create a comprehensive strategic plan.
Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Revisit the MBA6024 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.
Activity Instructions
Describe and evaluate the effectiveness of Google's approach to business strategy; that is, how is Google creating a sustainable competitive advantage?
Describe Google's core products and business model—the basis upon which the firm makes money. Analyze the dual strategy that Google employs to execute its business model.
Review Google's mission statement and values.
Analyze how Google is competing. Conduct a high-level financial review.
Synthesize how the dual strategy is implemented in the user base, core market (search engine) and movement into adjacent technological areas.
Analyze Google's industry environment using Porter's Five Forces Model. Consider Grant's postulation of a sixth force. Identify the forces Google leverages to gain competitive advantage and/or alter the industry structure.
Identify and analyze Google's key resources and capabilities. Consider their core products and management capabilities capabilities described in the case study. How does Google leverage its technical resources to achieve new product development leadership capability?
Articulate one or more strategic
Resources
Organizational and Industry Analysis Report Scoring Guide.
MBA6024 Course Alignment Map.
Writing Feedback Tool.
Industry and Company Information.
Evaluating Source Quality.
Activity Context
This assessment measures your progress in acquiring the skills to master the following course competencies:
Analyze organizations and competitive environments using theories and models of strategy.
Critically evaluate information from core business functions to enhance organizational knowledge.
Create a comprehensive strategic plan.
Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Revisit the MBA6024 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.
Activity Instructions
Describe and evaluate the effectiveness of Google's approach to business strategy; that is, how is Google creating a sustainable competitive advantage?
Describe Google's core products and business model—the basis upon which the firm makes money. Analyze the dual strategy that Google employs to execute its business model.
Review Google's mission statement and values.
Analyze how Google is competing. Conduct a high-level financial review.
Synthesize how the dual strategy is implemented in the user base, core market (search engine) and movement into adjacent technological areas.
Analyze Google's industry environment using Porter's Five Forces Model. Consider Grant's postulation of a sixth force. Identify the forces Google leverages to gain competitive advantage and/or alter the industry structure.
Identify and analyze Google's key resources and capabilities. Consider their core products and management capabilities capabilities described in the case study. How does Google leverage its technical resources to achieve new product development leadership capability?
Articulate one or more strategic