Telus Company Analysis
Contents
TELUS - A Brief History TELUS Mobility was formed in 1982 to provide Alberta’s Natural Resources Industry with an analog mobile network. Since then TELUS Mobility has made several advances in the mobile industry, some being industry firsts. TELUS launched their Digital network in 1992, heading the journey into a new age of telecommunications. A few years down the road in 1998, coverage was expanded to British Columbia as a part of a merger with BCTel. From there, only a year later, Central Canada was connected via the acquisition of QuebecTel and their towers.
TELUS Mobility has been on a steady increase in profits that go hand in hand with their growth throughout Canada. Operating Revenues sitting at $10.9 billion in 2012 (a 5% increase from 2011) and the Total Connections linked rising 3% to 13,000 outline an accurate representation of the acquisition of BLACKS Photo and the increase in tangible coverage of the Canadian market.
TELUS – Focus
Students
Geographic
Southern Ontario, BC, Central Alberta, Quebec
Urban, Sub-urban cold, warm
Demographic
Age 14-25
Male, Female young, teenager low income
Part-time work
Education – high school, college
Renting, living with parents Psychographic
Compulsive
Comfortable with new technologies
Internet is used for work and play
Behavioral
Needs easy access to everything and anything at all times
Multimedia and social networking are a must
Apps and widgets used to pass the time
Families
Geographic
Southern Ontario, BC, Central Alberta, Quebec
Urban, Suburban
Demographic
Age 26-50
Steady career, full time
Post-secondary education
Medium/high income
Male or Female
Psychographic
Familiar with Technology
Comfortable using daily
Internet is used more for work than play
Connected with children
Behavioral
Needs emergency contact method to reach children or vice versa
Contact with relatives is a need
TELUS – Primary Segment The primary segment of the market that
TELUS - A Brief History TELUS Mobility was formed in 1982 to provide Alberta’s Natural Resources Industry with an analog mobile network. Since then TELUS Mobility has made several advances in the mobile industry, some being industry firsts. TELUS launched their Digital network in 1992, heading the journey into a new age of telecommunications. A few years down the road in 1998, coverage was expanded to British Columbia as a part of a merger with BCTel. From there, only a year later, Central Canada was connected via the acquisition of QuebecTel and their towers.
TELUS Mobility has been on a steady increase in profits that go hand in hand with their growth throughout Canada. Operating Revenues sitting at $10.9 billion in 2012 (a 5% increase from 2011) and the Total Connections linked rising 3% to 13,000 outline an accurate representation of the acquisition of BLACKS Photo and the increase in tangible coverage of the Canadian market.
TELUS – Focus
Students
Geographic
Southern Ontario, BC, Central Alberta, Quebec
Urban, Sub-urban cold, warm
Demographic
Age 14-25
Male, Female young, teenager low income
Part-time work
Education – high school, college
Renting, living with parents Psychographic
Compulsive
Comfortable with new technologies
Internet is used for work and play
Behavioral
Needs easy access to everything and anything at all times
Multimedia and social networking are a must
Apps and widgets used to pass the time
Families
Geographic
Southern Ontario, BC, Central Alberta, Quebec
Urban, Suburban
Demographic
Age 26-50
Steady career, full time
Post-secondary education
Medium/high income
Male or Female
Psychographic
Familiar with Technology
Comfortable using daily
Internet is used more for work than play
Connected with children
Behavioral
Needs emergency contact method to reach children or vice versa
Contact with relatives is a need
TELUS – Primary Segment The primary segment of the market that
Bibliography: Bukharova, K. (2013, 11 10). Telus Corp’s future is friendly – and full of success. Retrieved from ubc.ca: http://blogs.ubc.ca/kristinab/2013/11/10/telus-corps-future-is-friendly-and-full-of-success/ Compare Cellular CRTC. (2013, 06 03). Canadians can cancel their wireless contracts after two years under new CRTC wireless code. Retrieved from crtc.gc.ca: http://www.crtc.gc.ca/eng/com100/2013/r130603.htm#.Uo3FocSEH-U Geoghegan, S Income and Expenditures. (2013, 01 16). Canada. International Telecommunications Union. (2013, februrary ). ICT Facts and Figures. Retrieved from www.itu.int: http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013.pdf (2013) Quorus Consulting Group. (2012). 2012 Cell Phone Consumer Attitudes Study. Canada. TELUS. (2013). Future Friednly Workplaces. Retrieved from about.telus.com: http://about.telus.com/community/english/about_us/technology_%26_innovation/innovative_workplaces Telus Corporation TELUS Mobility. (2013). Canada: 4G Coverage. Telus Mobility. (2013). Mobile Internet. Retrieved from telus.com: http://www.telus.com/internet/mobile-internet/ Telus Mobility