Preview

Telecomm Industry Report

Powerful Essays
Open Document
Open Document
2536 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Telecomm Industry Report
U.S. Telecom Industry Report

Market Structure

This single industry report focuses specifically on the United States consumer mobile telecom providers. The industry leaders also service international markets but this report focuses on the specific dynamics of pricing, competition, and market strategy of U.S. telecom companies in the U.S. market as cell phone service plans are still primarily dictated by international boundaries to define the well-established industry. Other products are available to allow consumers to communicate wirelessly such as laptops, tablet devices, and radio technology but these are considered substitutes that are part of different industries all together. As such these industries will not be covered in this single industry analysis.

The telecom industry can be defined as an oligopoly, which is dominated by four main companies: Verizon, AT&T, Sprint, and T-Mobile. Together these four companies hold a commanding 89% of the market share, Figure 1.1 Many smaller companies like Metro PCS and local service providers hold the other 11% of market share.2

Figure . US Telecom market share. Industry data used from S&P Capital IQ
To gain a better understanding of the market structure we have taken the market share data provided by S&P’s Capital IQ website and have performed a Herfindahl-Hirschman Index test to see how strong of an oligopoly the four firms have. A higher score indicates how concentrated the industry is in the largest firms. The industry scored an HHI of 22.97%, which is a moderately concentrated score signaling that it is a somewhat strong oligopoly. This market structure shows that the telecom industry is far from perfect competition allowing large influences in the pricing of goods by the oligopoly companies, which will be touched on later.

U.S. Mobile Market Demand

Wireless devices have become indispensable tools used not only for voice and text communication, but also, since the advent of the smartphone, a

You May Also Find These Documents Helpful

  • Good Essays

    Cogeco Porters 5 forces

    • 4324 Words
    • 17 Pages

    The telecommunications industry is very much similar to that of carbonated beverages in these terms. The established brand identities occupy 98% of the industry space resulting in intense competition among them. (Rogers, Bell, Telus etc. However, we discussed Shaw communications and Sasktel for this particular project)…

    • 4324 Words
    • 17 Pages
    Good Essays
  • Satisfactory Essays

    Wireless is used in everything that we do with smartphones from personal to work related actions. Searching the internet, sending a email or sending a text message.…

    • 370 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The use of wireless technology in business and everday life is prevelant in today’s society as a whole. I have a wireless phone use, use Bluetooth and wireless internet on my laptop, as well as being able to transmit ans share internet, in my home and…

    • 598 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Week 8 It-242

    • 685 Words
    • 3 Pages

    For a while in the past, we refer the wireless technology as cellular phones. But now, the term "wireless" refers to more varied devices & technologies, like smartphones, computers, printers, headphones and even speakers that connects together in different ways. Today’s wireless phones for example, may include data packets like 3G & 4G cellular radio signals, Wi-Fi and even Bluetooth technologies, these technologies have advance in a fast pace that investing in equipment like 4G phone and/or 802.11x wireless routers can offer you & your business a variety of speed improvements for your money. Now I shall describe the characteristics of every type of wireless signal types so we can learn to use every signal type.…

    • 685 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Price Wars

    • 683 Words
    • 3 Pages

    The key players in the wireless industry are Verizon Wireless, AT&T, Sprint, and T-Mobile. With these four companies controlling 90% of the market, there are no other ‘key players’ in the industry. U.S. Cellular is not quite a ‘key player’, however they do hold approximately 2.4% of the customer nationwide and must be in the overall picture. In addition, the data suggests that the pool of potential people that would get a cell phone is almost entirely saturated so it does not look as if there is any room for additional competition.…

    • 683 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Verizon Swot Analysis

    • 748 Words
    • 3 Pages

    References: Federal Communications Commission. (2011). Annual Report and Analysis of Competitive Market Conditions With Respect to Mobile Wireless, Including Commercial Mobile Services (Docket No. 10-133; FCC 11-103). Washington, DC: Federal Register.…

    • 748 Words
    • 3 Pages
    Better Essays
  • Satisfactory Essays

    Segmented by markets, the overall U.S. revenue picture shows that more than half of telecommunications spending is still in the consumer market segment, although the general business and enterprise (large-business and government) markets continue to grow.…

    • 259 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The national long distance and international call, and mobile telephony service are the segments most intensively compete in the market. However, Telstra still capture a market share greatly over the competitors. Telstra, Optus and Vodafone each operate separate GSM mobile networks, capturing the market share of around 57 %, 31% and 11% respectively as of 2002 .…

    • 802 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    According to the (Plunket Research, 2013), the market value worldwide for telecommunication industry in 2013 was USD 5 trillion and the market value for United States alone was USD 1.2 trillion. Technology has been an integral part of our daily life; and it is widely used in all business organizations. 91% of adults in United States owned a cell phone (Pew Research, 2013) and the telecommunication industry may seems to be an attractive industry with the increase demand of such product and services. However, due to the rapidly technological evolution, this is a highly competitive market to sustain competiveness in the market. For example, AT&T’s business evolves around technologies, there is shift of demand in the consumer market; consumers have switch to use instant messaging services like ‘whatapps’ instead of talking over the phone or short messaging services. AT&T must be able to implement alternate strategies to meet customers’ need before competitors. Though there are four major players in the telecommunication industry, AT&T’s main competitor is Verizon; they have similar financial strength and market share while Sprint and T-mobile hold a very small…

    • 2395 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Rogers Communications Inc

    • 1037 Words
    • 5 Pages

    Telecommunications can be described as a rapidly changing, innovative and capital intensive industry. The convergence of technologies, the migration of customers from traditional mediums to the Internet, and a more intense rivalry, presents a new competitive landscape for telecommunications companies.…

    • 1037 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Wireless Industry Swot

    • 1704 Words
    • 7 Pages

    Traditional telecommunication companies are having a hard time increasing their customer base because of regulatory barriers and availability of mobile technologies (Anwar, 2003). Market capitalization poses a weakness to the industry. However, this trend is more noted in the European and Asia market, and has not impacted Canada the same. During the boom times, telecom companies maintained high market capitalization which signify an industry that is dominated by digital and Internet-related markets and surging consumer demand (Anwar, 2003).…

    • 1704 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    BMI View: The UK telecoms market is mature with a high penetration of all services, and a good roll-out of next generation services. As a result of its maturity the UK market has diminished opportunities for subscription growth, and operator strategies reflect this by increasingly focusing on value generation fromsubscriptions. In the mobile market this means operators are focused on rolling out LTE, with three networks operational from the end of August 2013, as well as VAS such as mobile advertising and payments. Meanwhile, in the fixed broadband sector, operators continue to target the converged servicesmarket through the provision of triple- and quad-play packages, with BSkyB the outperformer in this area since 2010. Key Data? In Q313, mobile subscription was 77.269mn with a penetration of 122.4%. This represents a 0.5%increase over the previous quarter. ? Smartphone penetration has continued to rise, with operator data showing it reached around 50% in mid-2013, as the wider availability of high-spec low-cost Android handsets drives proliferation of ownership.…

    • 725 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Stealth Marketing

    • 3091 Words
    • 13 Pages

    “Over 2 billion people in the world are mobile phone subscribers.” Considering the population of the world, as of the 1st of January 2006, was approximately 6.5 billion , the number of people who have access to a mobile phone is absolutely astonishing. This is a technology that was almost non-existent 20 years ago, and no telling where it can end up in the next 20 years. Because of the nature and high cost of its market, there are not many competitors in the mobile service provider sector. With that being said, the players in this market usually divide the market share pretty evenly with one or two dominant companies slightly higher than the rest. Breaking into this very selective market is no…

    • 3091 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    The Indian Telecom industry is comprised of three types of players. The State owned companies, private companies and foreign invested companies. Main State owned companies are BSNL and MTNL. Major private Indian owned companies include Tata teleservice, Tata Communications, Reliance communications. And finally, the major foreign invested companies in this sector are Vodafone, Idea cellular, Bharti Airtel Limited.…

    • 1672 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Bsnl vs Airtel

    • 1280 Words
    • 6 Pages

    Three telecom players dominate this market - Bharti Airtel with 19.5% market share, Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%.…

    • 1280 Words
    • 6 Pages
    Powerful Essays