Teenage Stereotypes

Brainwashed Barbies Believe it or not, shopping and going online are considered favorite hobbies for many young teenage girls. A teenage girl will shop at any day or time of the week, so whenever a new cool product is out on the market, they’re probably already in line for it. Whether a new product is out, or some new celebrity gossip, technology has nearly all teenagers caught up with social media and constantly on social networking sites. Young teenage girls are exposed to so much media and ads that their idea of ‘perfect’ and ‘acceptable’ have been altered to society’s rules. Because of these influences from society, advertisers are able to use these popular ideologies to their
Leave it to Taylor Swift to sing out these problems and become one of the most adored teenage female idols of today. Not only is she advertising stereotypical high school love stories, but she has now become a spokesmodel for CoverGirl cosmetics. In an ad (now banned)attempting to sell a new mascara, Taylor Swift is photographed at a low angle with her arms raised, and face looking up at a far distance. Her face and skin is nearly flawless and her eyelashes are absolutely long and gorgeous. Near the corner of the ad, it says “ new natureluxe mousse mascara” and displays a giant “Cover Girl” on the very top of the ad. So what’s the problem? Well for one, no product or description of the product is provided to us at all. And two, the ad was instantly banned for “lash enhancement” with photoshop. This method of advertising creates a false hope for many young teenage girls as they strive to be just like their “perfect” role model. The method of using a popular and adored teenage idol is proven to automatically sell products and have young fans become easily manipulated into a company’s products. Aside from having the product endorsed by a celebrity, the fact that this ad was banned for lash enhancement is ridiculous. They’re basically selling a product and claiming it to have amazing results when subliminally saying: “no, not really.” This shows that perfection is overrated and how gullible teenage girls can get when they see such a ‘perfect’ role model advertising products. Perfection is nearly impossible and having ads like these only impact their expectations and self esteem negatively. CoverGirl not only use celebrities to endorse their products, they also objectify their models by having them advertise demeaning messages towards