teen pregnancy prevention ad analysis
Siana Smith
Andy Fentem
30 July 2013
English 1101
Teen Pregnancy Prevention Chicago’s teen pregnant male ads have effectively dropped the pregnancy rates in Chicago by 33% according to the Chicago Department of Public Health between 1999-2009. Healthy Chicago is a Public Health system that influences ways to a healthy life, promotes preventions and control that personally affects individuals, and offer healthy assistances to the city. The ad shows an unhappy African-American male pregnant on the left side of the picture and on the right side of the picture it is promoting safe sex and abstinence to avoid unplanned pregnancies. The thesis was to appeal to teens to reduce the numbers of pregnancies by promoting safe sex and abstinence by using a campaign. The tones the ad gives off are serious, candid, and histrionic. The quote in the ad, Avoid unplanned pregnancies and STIs. Use condoms. Or wait, is read in a more serious and concerned voice. The syntax also affects the reader’s voice as he/she reads the quote. Using periods to break the quote into parts and creating pauses, helps affect the mood and voice the quote is being read in, rather than using Avoid unplanned pregnancies and STIs using condoms, or wait, which uses less periods. Saying the quote using less periods and pauses makes the tone sound more informative and does not give off an emotional or conscious approach like the quote would that uses periods and pauses. The tone of the ad gives off the idea to viewers that sex and pregnancies at a young age are both serious matters. The first two things that grasp my attention is the pregnant male and the word “unexpected” ending with a question mark in big bold letters. The orange line going down the middle of the ad help gives the ad two focal points rather than one. Without the line going down the middle the ad will only have one focal point and have both “unexpected?” and the pregnant male in one big section leaving the viewers to decide
Andy Fentem
30 July 2013
English 1101
Teen Pregnancy Prevention Chicago’s teen pregnant male ads have effectively dropped the pregnancy rates in Chicago by 33% according to the Chicago Department of Public Health between 1999-2009. Healthy Chicago is a Public Health system that influences ways to a healthy life, promotes preventions and control that personally affects individuals, and offer healthy assistances to the city. The ad shows an unhappy African-American male pregnant on the left side of the picture and on the right side of the picture it is promoting safe sex and abstinence to avoid unplanned pregnancies. The thesis was to appeal to teens to reduce the numbers of pregnancies by promoting safe sex and abstinence by using a campaign. The tones the ad gives off are serious, candid, and histrionic. The quote in the ad, Avoid unplanned pregnancies and STIs. Use condoms. Or wait, is read in a more serious and concerned voice. The syntax also affects the reader’s voice as he/she reads the quote. Using periods to break the quote into parts and creating pauses, helps affect the mood and voice the quote is being read in, rather than using Avoid unplanned pregnancies and STIs using condoms, or wait, which uses less periods. Saying the quote using less periods and pauses makes the tone sound more informative and does not give off an emotional or conscious approach like the quote would that uses periods and pauses. The tone of the ad gives off the idea to viewers that sex and pregnancies at a young age are both serious matters. The first two things that grasp my attention is the pregnant male and the word “unexpected” ending with a question mark in big bold letters. The orange line going down the middle of the ad help gives the ad two focal points rather than one. Without the line going down the middle the ad will only have one focal point and have both “unexpected?” and the pregnant male in one big section leaving the viewers to decide