Preview

Teddy Bear Commercial Summary

Satisfactory Essays
Open Document
Open Document
70 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Teddy Bear Commercial Summary
The Teddy Bear commercial by Duracell was effective which causes many to become manipulated in the process. When Duracell and other companies manipulates real life event like military deployment it can cause the company to become unethical. The audience wishes this theme wouldn’t repeatedly use, because it’s not original. As audience we hope companies come up with new and original ideas never seen before, because we can see companies’ innovativeness.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    A Rhetorical Analysis: Terraining Domination Or Terrain Abomination?
    • 1630 Words
    • 7 Pages

    A Rhetorical Analysis: Terraining Domination Or Terrain Abomination?

    What makes a company want to produce a commercial? Their number one reason is to promote their name and product out into society’s eyes. Whether a company puts an ad in a magazine or a commercial on TV, someone is bound to see it and take interest in the company’s product. According to a study done at Obafemi Awolowo University in Nigeria, the concluded that advertising is, “a promotional strategy designed to encourage purchase, and ideally re-purchase, through brand loyalty” (Suite101.com). Polaris Industries Inc. is one of the top four companies in snowmobile production. They have been making snowmobiles the past 60 years and have been one of the bests for those 60 years. They have been making advertisements of their products for some time now, and their most recent ads are focused around all of their latest snowmobiles.…

    • 1630 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    MKT 510 Assignment 2 Factor Affecting Marketing Strategy Walgreens Ibuprofen Strayer Latest
    • 513 Words
    • 2 Pages

    MKT 510 Assignment 2 Factor Affecting Marketing Strategy Walgreens Ibuprofen Strayer Latest

    Go to a local store that sells store brands or off-brand consumer products. Choose any off-brand consumer product that you want to reposition into a national brand. To qualify as a product for this assignment, the consumer product should not be currently represented by an advertising campaign. (A quick Google search, as well as the absence of ads for the product in your daily life, is one way that you can verify a product’s lack of an associated major advertising campaign). For this assignment, you will be creating an advertising campaign to launch this off-brand product to national prominence. Determine whether you wish to mimic an existing advertising campaign or whether you wish to create a completely unique campaign altogether to launch the selected product.…

    • 513 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Str 581 Innovation Strategy Paper
    • 1104 Words
    • 5 Pages

    Str 581 Innovation Strategy Paper

    Another factor that the companies have to analyze is the objective customer. Changes in this item arise when potential clients are identified, which currently is not being prioritized as to marketing, sales and distribution. Of all the elements it is the least used, but however it can present excellent opportunities for growth. Also, the corporation may use the new technologies. These new technologies are the result of research and development scientists and engineers, and represent a fundamental part of innovation (Gitman & McDaniel, 2007). Thus, “Duracell Powermat” will fulfill this concept to Starbucks, because it will service its regular client and will be an attraction to those who do…

    • 1104 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Rhetorical Analysis Of 30-Second Commercial
    • 505 Words
    • 3 Pages

    Rhetorical Analysis Of 30-Second Commercial

    Companies only spend 30 seconds per resume, so we can assume that it will be the same here. We should keep it short and concise with only key information.…

    • 505 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Ad Analysis: Teenie Beanie Baby Boo
    • 91 Words
    • 1 Page

    Ad Analysis: Teenie Beanie Baby Boo

    The ad opens with two Happy Meal-shaped animated characters playing around with a tube of yogurt. It then cut to a girl walking towards the box, saying "I'm so excited to find out what's in here!" The meal itself, like chicken mcNuggets, fries, and yogurt were not situated inside the happy meal container, the food items were sitting beside the happy meal container. The ad then showed scenes of other children gleefully pulling "Teenie Beanie Baby Boo" toys out of the Happy Meal box and showing them off to the camera…

    • 91 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Mkt 571 Marketing Research Paper
    • 2181 Words
    • 9 Pages

    Mkt 571 Marketing Research Paper

    Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the…

    • 2181 Words
    • 9 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Duracelling Commercials: Is It Ethical Or Not?
    • 156 Words
    • 1 Page

    Duracelling Commercials: Is It Ethical Or Not?

    Thus concludes our reason why this commercial was unethical, now let move on to whether this video was acceptable or not. Some people may thank Duracell for highlighting something that happens across the nation, but taking advantage of the viewers could also hurt them. An example of a person getting hurt emotionally by watching this video would be for, instance if the viewer had a family member in the military that had something horrific happened resulting in death, therefore causing the viewer to not reunite with the family member, therefore to not experience the happiness like when the little girl reunited with the father. So whenever this video who broadcast on the television the viewer would become traumatized by remembering what happened…

    • 156 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Mythologizing Products: Slim Jim's, Elevation
    • 910 Words
    • 4 Pages

    Mythologizing Products: Slim Jim's, Elevation

    Commercials often take their viewers to another world. As a rule, this world must imitate our own for any sense of understanding and purpose. Advertisers take advantage of this aspect of video storytelling to help people connect with their products and view them in ways which are desirable for the company. A myth is created around the product being advertised to position the item favorably in the consumer's mind. Two commercials which display examples of mythologizing products and our society are Slim Jim's, "Camouflage, and GM's, "Elevation."…

    • 910 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    The Persuaders Rhetorical Analysis
    • 678 Words
    • 3 Pages

    The Persuaders Rhetorical Analysis

    Advertising companies constantly struggle with ways in which to differentiate themselves. “The more messages they create the more they have to create to reach us; it has led us to a vicious circle of clutter”. Companies strive to “break through the clutter”, which in turn just creates more of a mess. Companies use tactics such as guerilla marketing, an alternative plan to grab consumer’s attention. This method takes an “in your face” approach, something out of the ordinary. In “The Persuaders”, Frontline discusses such techniques and companies’ approach to influence consumers.…

    • 678 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Victoria's Secret Doc
    • 591 Words
    • 3 Pages

    Victoria's Secret Doc

    When we refer to the ethos of the commercial, which means the arguments referred to the characters, this commercial has a lot of them. The first example is the supermodels that show this product. This is a good rhetoric strategy because supermodels have a perfect body that no matter how cheap or ugly this product is it will look good on them. This is really important because it gives security to the consumer that they are buying a “good” product. Another ethos is the use of expensive cars and explosions. This makes the product look better because we can assume that they spent a lot of money in this commercial and at the same time it entertains the viewer.…

    • 591 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Ethos Pathos And Logos Commercials And Articles
    • 439 Words
    • 2 Pages

    Ethos Pathos And Logos Commercials And Articles

    Logos- My first example is the logos commercial. The commercial starts out with a television on and the announcer is talking about the super bowl. The TV suddenly goes out and words flash across the screen, what would you do if your TV went out? Then it says the 2015 Chevy Colorado has built in Wi-Fi so you could stream the game. This is trying to convince through logic.…

    • 439 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Robert Scholes on Video Text's - Comparison
    • 2413 Words
    • 10 Pages

    Robert Scholes on Video Text's - Comparison

    According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer's mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it's speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.…

    • 2413 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Product Placement In Movies
    • 2316 Words
    • 10 Pages

    Product Placement In Movies

    Product placement promotes the product through an advertising technique on TV shows, in movies, and on the internet. Customers see the product and usually make a connection with the product. It’s very common that customers see the product, look more into the product, and want to buy it because they saw how beneficial it was for the person using it on TV or in a commercial. Although many consumers are aware of when they are in a selling environment, product placement improves our connection with a product and the experience it can bring. Product placement is a wonderful way to interest customers without asking if they want to buy it. This advertising technique will continue to be used more and more often in the advertising world…

    • 2316 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Bullet One: Summary: The Naked Brand
    • 735 Words
    • 3 Pages

    Bullet One: Summary: The Naked Brand

    Rajiv Srinivasan is a Captain of the U.S army who says that substantial amounts of money can go out on advertisements to state a pitch, but people can now go and give first hand accounts on what is happening in the military. Corporations have now grown bigger, using more resources and spending more than ever before, yet the consumer still has the upper hand on one thing, advertising.…

    • 735 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Case Study: Are Five Heads Better Than One?
    • 1657 Words
    • 7 Pages

    Case Study: Are Five Heads Better Than One?

    There were a number of problems with the ad campaign that could have been prevented by both upper-management and the selected team members. The team’s problems manifested during their initial meeting. The team showed ineffective planning, poor communication skills and lacked structure. In the meeting, there were many problems with the way in which the group went about establishing their idea for the commercial. Conner took the reigns at the beginning and presented his personal vision on what the commercial should be. When Conner assumed a controlling and over-confident role, it led to groupthink within the team because the other members showed a lack of confidence to speak up about their opinions and ideas contrary to Conner’s. When Conner pressured those who expressed doubts, members such as Derek gave in to such pressure and refrained from expressing viewpoints contrary to the group’s consensus, although his opinion would have been very valuable due to his previous experience with the client. This group conformity inhibits the creative brainstorming and decision-making process, which is very…

    • 1657 Words
    • 7 Pages
    Better Essays
    Read More

Related Topics