Many Caribbean islands depend on tourism as an industry, and technology plays and integral role in boosting this industry. Technology is a massive marketing media. Advertising of the islands is done via television and radio commercials, the Internet through web pages and even brochures, which are printed by machines. Technology has indeed fostered the enhancement of the tourist industry. Technology through tourism has aided in generating revenue for the islands. Technology has made the Caribbean known worldwide.
Financial economic institutions have also taken advantage of imported technologies to meet the needs of their customers. Persons no longer have to wait in long queues to be served by unfriendly human tellers to withdraw or deposit monies. Technology has made it possible to have Automated Teller Machines (ATM's), telephone banking, offshore banking and credit and debit cards - the use of digital cash.
In this new age of business, technology is what makes a difference. The use of technology in advertising promotes economic development through the consumption of goods and services. The technologies employed to enhance this development are e-commerce, the purchasing of goods and or services via the use of digital cash, and web pages. Lets not forget the more ancient, but yet still technological ways of advertising, the television and radio. Moreover many businesses have realized the efficiency of technology and thus have taken steps to automate their businesses by using accounting and office systems that are technologically driven.
Technology has created jobs. All man made things are not long-term and they breakdown and attempts are made to fix them. This creates jobs for television; radio and home appliances repair men. Technology has also created jobs for advertising specialists in television and radio. One must not forget the information technology sector, which is now growing quickly. This sector has produced many jobs such as data entry clerks, systems analysts, programmers, computer technicians, and suppliers of hardware and software. Jobs are created and these individuals can now provide for their basic needs of life.
It is quite evidential that technology has played an essential role in the improvement of Caribbean economies. The role technology has played is definitely recognizable, vast, immense and not marginal.
You May Also Find These Documents Helpful
-
The article starts by showing why the marketing tactics of five years ago would not work in the today’s world. With so much advancement taking place in the field of technology, it is only fair to say that mobile phones are becoming a major source for marketing and advertising. Also, because the use of internet increases the efficiency of advertising by reaching to customers all over the world, going online is the smart…
- 585 Words
- 3 Pages
Good Essays -
In this day and age, technology is developing so rapidly that changes are occurring all across the board. Faster internet, digital photography, and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances, there are bound to be numerous changes.…
- 733 Words
- 3 Pages
Good Essays -
Narisetti, Raju. (1998). “Technology (A Special Report): Pieces of the Puzzle --- New and Improved: Ad experts talk about how their business Will be transformed by technology.” Wall Street Journal.…
- 1624 Words
- 6 Pages
Powerful Essays -
This paper will show why and how the use of advertising has tremendously increased from…
- 3018 Words
- 13 Pages
Powerful Essays -
Technology changes constantly and it may be difficult for businesses to always be able to keep up with the new technological trends that arise. Many companies do what they are able to and try to use technology as much as they can to promote their business and communicate with their current and potential customers. In today’s technological world we have the internet, cellphones, and social media to communicate with customers in addition to the old fashion way of commercial and other ads.…
- 314 Words
- 2 Pages
Satisfactory Essays -
| Technological change is effecting rapidly as new features are introduced. Like Internet Banking, Phone Banking, Wireless Banking, Call Centres, and ATM’s.…
- 2187 Words
- 9 Pages
Powerful Essays -
| Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion.…
- 12320 Words
- 50 Pages
Good Essays -
Kim, S. (2008). A framework for advertising in the digital age. Journal of Advertising Research , 310-312.…
- 2454 Words
- 7 Pages
Best Essays -
Ever since the turn of the 21st century, marketing has played a vital role on consumerism in the growing global economy. The various conventional marketing tools include advertising, branding, direct marketing, sales promotion, publicity and public relations. Advertising has become such an inextricable part of every human’s life. The effectiveness of advertising can be measured through three main media forms newspaper, television and the internet in which they capture the audience’s attention, are easy to understand and connect to the audience.…
- 800 Words
- 4 Pages
Good Essays -
Technological innovations are new methods to doing new and old things, and undertaking new and old problems; these do not necessarily include technical equipment - they can be new ways of thinking or of categorizing ("Assessing The Impact Of Political, Economic, Socio-Cultural, Environmental And Other External Influences" 2017). Technology enhances operations in the banking sector; it makes banking processes easier and more accessible citizens from any location. An example of this is internet banking. Internet banking allows for its users to conduct everyday banking transactions…
- 826 Words
- 4 Pages
Good Essays -
This report shows a detailed evaluation of the current circulations and reasons for changes of advertising from in-print to web-based, which…
- 4810 Words
- 20 Pages
Best Essays -
Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry. In fact, many firms are embracing a new paradigm that is shifting the focus of online advertising from simple text ads to rich multimedia experiences Success in e-commerce requires creative website designing skills.Marketers will become more clever and integrated in marketing approach in near future…
- 3397 Words
- 14 Pages
Powerful Essays -
A product defines a consistent “bundle of output” and also the ability to differentiate one bundle of output from another. (The statement, developed for tangible products, is applicable for services).…
- 1853 Words
- 8 Pages
Good Essays -
Harold, B. & Jeff, L. (1995): ‘Don’t Let Technology Pass You By’, ABA Banking Journal, Box 986, Omaha, NE, p.73 Irechukwu, G., (2000)’…
- 6433 Words
- 26 Pages
Powerful Essays -
In the 21st century, more and more people are using the computer and banking system to manage their personal and business finances. Indeed, the blending of computer and banking has made the overall management of household and business finances far easier than it ever has been at any point in history.…
- 1240 Words
- 5 Pages
Good Essays