Technological factors of the beer industry
Technological factors of beer:
Intro
Technology and social networking have become a major influence in the world we live in today. The paper is about how technology affects the beer industry, specifically if it’s a threat or an opportunity. This summary focuses on the marketing traits using opportunity and threats to describe how the beer industry changes when the influence of technology in involved. In this analysis it is shown how the beer industry uses technology to their advantage to create more opportunities, as well as how technology is an opposing threat to major beer corporations. The opportunities and threats are stated with respect to the beer industry have been summarized and explained using sources from websites.
Threats and opportunities
Threat:
http://seattletimes.com/html/businesstechnology/2021921820_briercolumn30xml.html
The technology to brew beer in the comfort or your own home certainly would grab a lot of people’s attention, and that’s exactly what Bill Mitchell and his partner Avi Geiger have done. They’ve created a device that’s about the size of a large microwave to brew beer called the PicoBrew Zymatic. The PicoBrew Zymatic has also been created to connect to the internet so that consumers can share recipes as well as see the beer progress live on their cellphone. This is a potential threat to the beer industry because will seek the newer and different way to get beer. This machine would cater to a specific niche market of people who prefer to make things themselves (ex. people who make their own wine). Beer companies need to be weary of this kind of technology because other inventions can be created and people can go from being interested in already made bottles of beer to just wanting to buy the wheat to make the beer. This would impact the industry because there’s now the possibility that the new future of beer is no longer sold in bottles but just the wheat itself. Beer companies will need to grow with the market and
Intro
Technology and social networking have become a major influence in the world we live in today. The paper is about how technology affects the beer industry, specifically if it’s a threat or an opportunity. This summary focuses on the marketing traits using opportunity and threats to describe how the beer industry changes when the influence of technology in involved. In this analysis it is shown how the beer industry uses technology to their advantage to create more opportunities, as well as how technology is an opposing threat to major beer corporations. The opportunities and threats are stated with respect to the beer industry have been summarized and explained using sources from websites.
Threats and opportunities
Threat:
http://seattletimes.com/html/businesstechnology/2021921820_briercolumn30xml.html
The technology to brew beer in the comfort or your own home certainly would grab a lot of people’s attention, and that’s exactly what Bill Mitchell and his partner Avi Geiger have done. They’ve created a device that’s about the size of a large microwave to brew beer called the PicoBrew Zymatic. The PicoBrew Zymatic has also been created to connect to the internet so that consumers can share recipes as well as see the beer progress live on their cellphone. This is a potential threat to the beer industry because will seek the newer and different way to get beer. This machine would cater to a specific niche market of people who prefer to make things themselves (ex. people who make their own wine). Beer companies need to be weary of this kind of technology because other inventions can be created and people can go from being interested in already made bottles of beer to just wanting to buy the wheat to make the beer. This would impact the industry because there’s now the possibility that the new future of beer is no longer sold in bottles but just the wheat itself. Beer companies will need to grow with the market and
Citations: http://seattletimes.com/html/businesstechnology/2021921820_briercolumn30xml.html http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-product-sector/processed-food-and-beverages/the-canadian-brewery-industry/?id=1171560813521#s4d http://www2.macleans.ca/2011/01/19/from-the-editors-2/ http://frankjkenny.com/saving-money-through-social-media-marketing/ http://www.gizmag.com/molson-passport-fridge/28111/ http://business.financialpost.com/2013/09/27/craft-brewers-tap-technology-to-create-consistent-commercially-viable-beer/ http://www.forbes.com/sites/karstenstrauss/2013/07/12/beer-glorious-beer-and-technology/