Team4GlucoGauge
GlucoGauge:
Correcting Consistency
Group 4
Agenda
Inaccurate readings
Component Failure
Consumer Misuse
Corrective Actions
Next Steps
Situation: Inaccurate Readings
Component Failure
Never lab tested outside the range of
20-100
Fahrenheit
Competitors facing microprocessor issues from same supplier
Microprocessor issues detected previously on production line
3, as well as early QA testing
CAPaction strips incompatible with current microprocessor Consumer Misuse
Field Testing
QA Results
•
Confirmed belief that in lab both experts and inexperience users use devise in the same way
•
Leads to component of device might be problem
• Problems syncing 100 data points at a time
Syncing monitors with smartphones • 3-5 readings a day
• 3% Estimated to sync monthly before appointments Corrective Actions
3
Month
Supply
Direct to Consumer
Spend
Doctor
Supplemental Spend
Head Count
Reduction
Shipped Free
Product
$250,0
00 to
update the instructio ns on device packagin g $300,0
00 on
patient use instructio nal videos
of
Master
Strip 2 test strips sent to all customer s Estima ted $9 millio n opera ting profit $100,0
00 on posters for doctors offices
400 jobs cut to
avoid significant budget shortfall, 200 jobs saved
$1
million communi cation campaig n towards doctors
Next Steps
Prior to Press Conference
1. Centralize Information ( www.MatterhornCares.com) 2. Address Internally
3. Assemble Team to Evaluate
Education Resources
Press Conference
1. Reiterate Dedication to
Customer Health
2. Take Responsibility, Not
Blame
3. Vow to Educate
Statement
“Here at Matterhorn Health we are dedicated to the health and safety of our customers and mindful of the impact our products have on their lives, the lives of their loved ones, and their healthcare providers.
For this reason, we have striven to make the GlucoGauge device an industry leader in accuracy and convenience with accuracy ratings that surpass FDA requirements and meet the high standards
recommended
Correcting Consistency
Group 4
Agenda
Inaccurate readings
Component Failure
Consumer Misuse
Corrective Actions
Next Steps
Situation: Inaccurate Readings
Component Failure
Never lab tested outside the range of
20-100
Fahrenheit
Competitors facing microprocessor issues from same supplier
Microprocessor issues detected previously on production line
3, as well as early QA testing
CAPaction strips incompatible with current microprocessor Consumer Misuse
Field Testing
QA Results
•
Confirmed belief that in lab both experts and inexperience users use devise in the same way
•
Leads to component of device might be problem
• Problems syncing 100 data points at a time
Syncing monitors with smartphones • 3-5 readings a day
• 3% Estimated to sync monthly before appointments Corrective Actions
3
Month
Supply
Direct to Consumer
Spend
Doctor
Supplemental Spend
Head Count
Reduction
Shipped Free
Product
$250,0
00 to
update the instructio ns on device packagin g $300,0
00 on
patient use instructio nal videos
of
Master
Strip 2 test strips sent to all customer s Estima ted $9 millio n opera ting profit $100,0
00 on posters for doctors offices
400 jobs cut to
avoid significant budget shortfall, 200 jobs saved
$1
million communi cation campaig n towards doctors
Next Steps
Prior to Press Conference
1. Centralize Information ( www.MatterhornCares.com) 2. Address Internally
3. Assemble Team to Evaluate
Education Resources
Press Conference
1. Reiterate Dedication to
Customer Health
2. Take Responsibility, Not
Blame
3. Vow to Educate
Statement
“Here at Matterhorn Health we are dedicated to the health and safety of our customers and mindful of the impact our products have on their lives, the lives of their loved ones, and their healthcare providers.
For this reason, we have striven to make the GlucoGauge device an industry leader in accuracy and convenience with accuracy ratings that surpass FDA requirements and meet the high standards
recommended