Team D Week 4 Market Segmentation Version 1 
New Product Launch Marketing Plan, Part II
Learning Team D
MKT 571
April 27, 2015
Dawn Obermoeller
Text Message Recall Market Segmentation The text message recall app that will be presented to the market will provide customers with the ability to recall a text message sent in error. Regardless of the reason for this mistake, this app will give our customers a sense of security knowing that when mistakes happen, we are here to help. Being that we serve a wide range of individuals across the globe, it is imperative that we are able to divide such a broad target market into groups or subsets that include, but not limited to age, gender, locations, income, and other distinctions so we as a company can better understand the needs of our specific customer base. Creating a market segment of the customers that use the text message recall app will help us to identify other areas and applications for out product that may not have been obvious before.
Target Market Profiles
•Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. -Chris
PLC Management
During the introduction stage of the text messages recall is where there the profits are going to be nonexistent because of the cost to introduce the product. The problems that could be faced during this stage is that because it is going to be an app that comes pre-installed on the phones it will not be an app that has to be paid for. The profits are going to have to come from advertisement. During the growth stage is the stage where the acceptance of the text message recall and profit start to improve. During the maturity stage is where the product is accepted by most user and therefor results in profit stabilization. It can also mean profit decline because of growing competition. The way we propose to beat the competition is to have it already pre-installed on the phone. “During the decline phase sales show a downward drift and
Learning Team D
MKT 571
April 27, 2015
Dawn Obermoeller
Text Message Recall Market Segmentation The text message recall app that will be presented to the market will provide customers with the ability to recall a text message sent in error. Regardless of the reason for this mistake, this app will give our customers a sense of security knowing that when mistakes happen, we are here to help. Being that we serve a wide range of individuals across the globe, it is imperative that we are able to divide such a broad target market into groups or subsets that include, but not limited to age, gender, locations, income, and other distinctions so we as a company can better understand the needs of our specific customer base. Creating a market segment of the customers that use the text message recall app will help us to identify other areas and applications for out product that may not have been obvious before.
Target Market Profiles
•Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. -Chris
PLC Management
During the introduction stage of the text messages recall is where there the profits are going to be nonexistent because of the cost to introduce the product. The problems that could be faced during this stage is that because it is going to be an app that comes pre-installed on the phones it will not be an app that has to be paid for. The profits are going to have to come from advertisement. During the growth stage is the stage where the acceptance of the text message recall and profit start to improve. During the maturity stage is where the product is accepted by most user and therefor results in profit stabilization. It can also mean profit decline because of growing competition. The way we propose to beat the competition is to have it already pre-installed on the phone. “During the decline phase sales show a downward drift and
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