Team 5 SCM 355 Nike Project 1

Nike is a famous sport company in the world, and it was founded by Phil Knight and Bill Bowerman in 1964. The motivation to found Nike Company is Japanese running shoes. In 1962, Phil Knight traveled to Japan after he graduated from Stanford University. He found a Japanese athletic shoes company, Onitsuka Tiger Company during his travelling, and he really likes that company. He believes those shoes will be popular in American market in the future, and it is a good opportunity for him to start a business. Therefore, he made a contract with Onitsuka Tiger Company and imported those shoes into America starting his business. He and his partner Bill Bowerman invested one thousand dollars to fund this business and gave “Blue Ribbon Sports” for Nike Company’s original name. In 1966, Phil and Bill opened the first Blue Ribbon Sports retail s in Santa Monica, California. After a while, their company started to make the profits. In 1971, Carolyn Davidson got paid thirty-five dollars for designing a logo “swoosh” for Blue Ribbon Sports. Also, the swoosh logo started to be printed in the T-shirt product, and it presents the winged goddess’ spirit. Blue Ribbon Sports had about one million dollars for revenue in the end of 1971. In the beginning of 1972, Blue Ribbon sport broke contract with the Japanese Company, Onitsuka Tiger, and it planned to change its name to Nike, which is named from Greek Goddess of Victory. (Nike, inc. Company) At the same time, Blue Ribbon sport developed the first foreign market in Canada to sell their products. In 1976, Blue Ribbon sport already had $14 million revenue, and for the next year, the revenue became double, 28 million. That means their product became more and more popular, so the demand in the market keeps growing. Thus, BRS started to add new factories in foreign countries, like Taiwan and Korea (Nike, inc. history).

In 1978, the name, Nike officially replaced Blue Ribbon Sport, and a tennis star, Ilie Nastase, signed an endorsement

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