Tea Marketing System of Bangladesh
Executive Summary 2
Introduction 4
History of Tea in Bangladesh 5
Tea: an Overview 6 What does a tea leaf contain? 7
Tea Health Facts 8
Different types of Tea 8
How is Tea Grown 10 Tea Estates 10 Plantation and Environment 10 Growth 11 Cultivation 11
Tea Production of Bangladesh 12
Tea Marketing system of Bangladesh 15
The Role of the Auction Houses 16
Internal Market: Internal Consumption of Tea 17
Exporting Tea from Bangladesh 20
Export Market 22
Country-wise Export of Tea 25
Bangladesh Tea Board 26
Bangladesh Tea Research Institute 27
Problems of the Tea Industry 28
Suggestions 31
Conclusion 32
References 34
Executive Summary
Tea is the most popular non-alcoholic drink of the world. Tea is a refreshing, energetic, and relaxing drink. However, tea was introduced in the 2737 B.C. by the Chinese Emperor “Shen Nung” as a medicine for cold and cough. At present, tea is considered as a non-alcoholic refreshing drink; which is also good for cold and cough. People all over the world drink tea just to refresh themselves, after long hours of work.
The British introduced tea to Bangladesh, in the mid of the 19th century. The British developed the first tea garden of Bangladesh in the slope of the hills in ‘Chittagong’. At the time of partition of Bengal, Bangladesh has got 103 tea gardens and independent with 153 tea gardens in 1971. At present, Bangladesh has got total of 163 tea estates in ‘Sylhet’, ‘Chittagong’ divison and ‘Panchagar’ district. As the tea capital of Bangladesh, ‘Srimongol’ in ‘Sylhet’ has got the three largest tea gardens of the world, both in area and production.
The marketing system of tea is not like the other agricultural commodities; because the quality of tea is varying widely, even the tea from the same garden. To overcome this problem, the tea producers of Bangladesh have developed the auction system to sell their tea, under the governance
Introduction 4
History of Tea in Bangladesh 5
Tea: an Overview 6 What does a tea leaf contain? 7
Tea Health Facts 8
Different types of Tea 8
How is Tea Grown 10 Tea Estates 10 Plantation and Environment 10 Growth 11 Cultivation 11
Tea Production of Bangladesh 12
Tea Marketing system of Bangladesh 15
The Role of the Auction Houses 16
Internal Market: Internal Consumption of Tea 17
Exporting Tea from Bangladesh 20
Export Market 22
Country-wise Export of Tea 25
Bangladesh Tea Board 26
Bangladesh Tea Research Institute 27
Problems of the Tea Industry 28
Suggestions 31
Conclusion 32
References 34
Executive Summary
Tea is the most popular non-alcoholic drink of the world. Tea is a refreshing, energetic, and relaxing drink. However, tea was introduced in the 2737 B.C. by the Chinese Emperor “Shen Nung” as a medicine for cold and cough. At present, tea is considered as a non-alcoholic refreshing drink; which is also good for cold and cough. People all over the world drink tea just to refresh themselves, after long hours of work.
The British introduced tea to Bangladesh, in the mid of the 19th century. The British developed the first tea garden of Bangladesh in the slope of the hills in ‘Chittagong’. At the time of partition of Bengal, Bangladesh has got 103 tea gardens and independent with 153 tea gardens in 1971. At present, Bangladesh has got total of 163 tea estates in ‘Sylhet’, ‘Chittagong’ divison and ‘Panchagar’ district. As the tea capital of Bangladesh, ‘Srimongol’ in ‘Sylhet’ has got the three largest tea gardens of the world, both in area and production.
The marketing system of tea is not like the other agricultural commodities; because the quality of tea is varying widely, even the tea from the same garden. To overcome this problem, the tea producers of Bangladesh have developed the auction system to sell their tea, under the governance