Based on the consumption the total turnover of the tea industry in India is expected to rise to 33,000 crores by 2015 from 19,000 crores oing to increased production over the past to decades.In trading aspect india is an important tea exporter, accounting for around 12-13% of world tea exports. With nearly six lakh hectares under tea cultivation, the domestic tea industry is growing at a compound annual growth rate of about 15 per cent but over the last 20 years, India’s world ranking as an exporter has come down from number one to number four, in the face of stiff competition from Sri Lanka, Kenya, and China and also due to erratic weather conditions such as flooding and insufficient rainfall in the tea production areas. Some of the constraints facing the Indian tea industry which directly affect production, productivity and quality.Some other factors that have adversely affected the export potential of Indian tea include - various tariff and non-tariff measures imposed by some tea importing countries.Several measures have been taken up by tea board of india inorder to improve the tea industry and strategies have been adopted to meet up the challenges in global demand for tea in the coming years.
India is world’s largest consumer, second largest producer and fourth largest exporter of tea after China and accounts for nearly 30 per cent of global output and nearly 25 per cent of tea produced worldwide is consumed in India .Branded market accounts for nearly 55 per cent of the total market and is growing at about 20 per cent while the unbranded market is growing at 10 per cent annually.Majority of the tea producing countries are located in the continent of Asia where China, India, Sri Lanka are the major producers.African tea
References: : 1. A.Basu Majumder, B.Bera, A.Rajan (2010),“Tea Statistics: Global Scenario”pdf. http://www.teaboard.gov.in/pdf/Tea%20Statistics%20Global%20Scenario.pdf) 2. ASSOCHAM(2011),“Tea industry’s annual turnover to reach Rs 33K crore by 2015”.(http://www.assocham.org/prels/shownews-archive.php?id=3238&month=12&year=2011) 3. Manish Basu (2012) , “Tea production slumps in July on Erratic weather”.Livemint & The wall Street Journal. (http://www.livemint.com/Politics/7WP59ENFg93p2QhUfbxyiK/Tea-production-slumps-in-July-on-erratic-weather.html) 4. “Tea Industry Overview”(2011). (http://www.island.lk/index.php?page_cat=article-details&page=article-details&code_title=15208) 5. Priya Kumar (2010),”Challenges that Indian Tea Industry faces”. (http://www.commodityonline.com/news/challenges-that-indian-tea-industry-faces-3297-3-3298.html)