Taylormade's Competitors Essay

E. Issues facing competitors Going forward, competitors continue to face steep challenges within a market industry that is becoming gradually tougher. Considering industry competitors including Callaway Golf, COBRA PUMA GOLF, PING, Nike Golf and Wilson Golf, they all face a common challenge in taking over market share from Adidas subsidiary and market share leader, TaylorMade. Earlier this year in March, TaylorMade-Adidas Golf reported to have broken records and reached stronger numbers than before. According to the company, its sales have soared from $1.5 billion to $1.7 billion worldwide within the past year. Taking a closer look, irons sales gained 32 percent (grabbing 25% of U.S. market share), footwear sales increased 19 percent and miscellaneous golf hardware improved 48 percent. In addition, industry research firm Golf Datatech mentioned that in the United States, the company’s “wood market share was 47 percent, [which also] accounts for about half of the company’s global sales,” (Freeman, 2013). While the Adidas subsidiary has been continued to perform better, its fellow peers have
As some market leaders are targeting Adidas closely, it would be careless to ignore the market potential that other companies may have looking forward, such as Nike Golf. Although it is a dominant global leader in virtually the rest of the sports industry, its market share in golf equipment is still relatively raw. That being said, there are signs that should put fellow competitors on alert, as Nike Golf is continuing to improve its market position. According to Erik Siemers, Portland Business Journal writer, Nike Golf sales “grew 10 percent last year to $726 million, [posting] its second-straight year of sales last year after a three-year decline that coincided with the economic recession and Nike Golf athlete Tiger Woods’ on- and off-course regression,” (Siemers,