Tata Nano Marketing Strategies

The Tata Nano Marketing Plan Strategies

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Hao Yang (Vince) ID 0558603

Kwantip Khammuang (Kwan) ID 0558633

Narisa Keyuraphan (Beau) ID 0558832

Marketing Management (MKT 300)

Instructor: Prof. Hank Pruden

12/15/2009

Table of Contents

I. Company Analysis II. Situation Analysis a. SWOT Analysis b. Product Analysis c. Competitor Analysis 1. Toyota Company • Strengths / Weakness 2. Honda Company • Strengths / Weakness III. Market Segmentation a. Demographics b. Psychographics c. Behavioral IV. Strategic Planning a. Marketing Objective b. Financial Objective c. Target Market d. Competitive Advantage e. Positioning and Branding V. Marketing Strategy a. Product b. Price c. Place d. Promotion VI. Control and Evaluation a. Sales Forecast Appendix

References

I. Company Overview - Tata Motors Company

Tata Motors is a part of Tata Group. Tata group includes companies that operate in other sectors such as Tata Steel, Tata Hotels, Tata Chemicals, and Tata Communication. Tata Motors, established in 1945, is the biggest auto manufacturer in India, and has 25% of total market share. Tata Motors produces commercial vehicles with a range of light to heavy trucks, buses, and tractors. In addition, Tata Motors produces passenger vehicles, and luxury cars from their subsidiaries, such as Jaguar and Land Rover.

Tata Motors is the biggest subsidiary of Tata Group founded as a trading company dealing opium in 1868 in Bombay, India by Jamshetji Nusserwanji and Tata Motors, is currently operated by his grandson Ratan Tata. According to the Tata Motors web site (2009), the company was listed in the New York Stock Exchange as the

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