The Tata Nano is a small, affordable, rear-engine, four-passenger car aimed primarily at the Indian market. It was first presented by India's Tata Motors at the 9th annual Auto Expo on January 10, 2008, at Pragati Maidan in New Delhi, India. The car was envisioned by, Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car".
The prefix "nano" derives from the Greek root 'nanos', meaning dwarf. "Nano" also means "small" in Gujarati, the native language of the Tata family, founders of the Tata Group.
The introduction of the Nano received media attention due to its targeted low price.
Tata targets the vehicle as the least expensive production car in the world - aiming for a starting price of 100,000 rupees or approximately $2000 US.
Due to which, it is already in the Guinness book as the world's cheapest car.
Conception and design
To achieve its design parameters, Tata has refined the manufacturing process, emphasized innovation and sought new design approaches from suppliers. The car was designed at Italy's Institute of Development in Automotive Engineering - with Ratan Tata requesting certain changes, such the elimination of one of two windscreen wipers.
The Nano has 21% more interior space and an 8% smaller exterior, when compared with its closest rival, the Maruti 800. The car will come in different versions, including one standard and two deluxe variants. The deluxe version will have air conditioning, but no power steering. The initial production target set by Tata Motors is 250,000 units per year.
The Nano will be available in both standard and deluxe versions. Both versions will offer a wide range of body colours, and other accessories so that the car can be customised to an individual's preferences.
- Designed with a family in mind, the Nano has a roomy passenger compartment with generous leg space and head room.
- Can comfortably seat four persons.