Tata Nano

Good Essays
UNIVERSITY OF PETROLEUM & ENERGY STUDIES DEHRADUN

[pic]

Harnessing Energy through Knowledge

Assignment Topic

TATA NANO

ECONOMICS & MANAGEMENT DECISIONS

(MBCE 701)

MBA LSCM 1st YEAR

Submitted to : Submitted by:

Ms. K. Deepa Anoop(4),Ashish(9)

Digvijay(14),Honey(19)

Loveneet(24),Nayan(29)

Nishant(34),Pranshul(39)

Priya(44),Sagar(49)

Shobhit(54),Urendra(59)

Pankaj(64)

[pic]

INTRODUCTION OF TATA NANO

PRODUCT

TATA MOTORS, one of the leading players in automobile industry in south asia , the world’s second largest Bus manufacturer and 4rth largest Truck manufacturer, launched the cheapest car in the world , TATA NANO.

At the time of inception , the estimated purchase price for consumers was Rs.100,000(Indian) but a few years down the line , the prices of raw materials increased by 23% and the car price raised substantially. However the fixed prices in India are as follows;

PRICE

Base Model

Rs.135151

TATA NANO CX

Rs.164481

TATA NANO LX

Rs.181498

MARKET SEGMENTATION:

Tata Nano however opened a completely new market segment catering to the lower middle class or middle class segment i.e. the lower income segment. Currently this is the only car available in this Ultra Small Car market segment. As a result, Tata

You May Also Find These Documents Helpful

  • Good Essays

    Tata Nano

    • 1667 Words
    • 7 Pages

    of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is a…

    • 1667 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    tata nano

    • 427 Words
    • 2 Pages

    TATA NANO (B) Problem Analysis Bottom –line Goal: In 2010 they sale 9,000 vehicles per month before the drop off. To recover and increase sales to 150,000 cars per year ( 60% of the capacity of the plant – 250,000 cars). Intermediate goal: To recover the reputation of the car of a low cost, good quality, safe and resistance to performance in Indian roads. Impediment: Car price: The price increase because of the problems with the fires that required increase the security features as…

    • 427 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Tata Nano

    • 2862 Words
    • 12 Pages

    The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano is the cheapest car in the world today. Before it went on sale, a price of 1 lakh (US$1,800) was widely touted. Since its 2009 debut, the price has increased. Nevertheless, the Nano remains the lowest-cost four-wheeled passenger vehicle in India. History[edit] After having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to…

    • 2862 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Tata Nano

    • 2217 Words
    • 6 Pages

    Introduction Tata Engineering and Locomotive Co. Ltd was established in 1945. In 1954, the company launched its first automobile; between 1954 and 1969, it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s, the company had entered the passenger vehicle market. In 2004 Tata Motors acquired Daewoo commercial Vehicle Co. Ltd., Korea’s second- Largest truck manufacturer, and became the first Indian company to be listed on New York Stock Exchange. The next year, it acquired a…

    • 2217 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Tata Nano

    • 2495 Words
    • 10 Pages

    Tata Nano The Tata Nano is a small, affordable, rear-engine, four-passenger car aimed primarily at the Indian market. It was first presented by India's Tata Motors at the 9th annual Auto Expo on January 10, 2008, at Pragati Maidan in New Delhi, India. The car was envisioned by, Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car". The prefix "nano" derives from the Greek root 'nanos', meaning dwarf. "Nano" also means "small" in Gujarati…

    • 2495 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    Nano Tata

    • 1323 Words
    • 6 Pages

    SYNOPSIS The case illustrates the opportunities, challenges and trade-offs involved in the design, prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML), a Tata Group company. The case takes place nine months after the company’s chairman, Ratan Tata, launched the Nano, on January 10, 2008, at the 9th Auto Expo in Pragati Maidan, an exhibition center in New Delhi, India. The case asks students to take the position of Ravi Kant,…

    • 1323 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Tata Nano

    • 950 Words
    • 4 Pages

    TATA NANO "Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India 's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata…

    • 950 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Tata nano

    • 690 Words
    • 3 Pages

    -problems faced by Tata to build world's cheapest car: =battle sky rocketing costs =huge engineering hurdles =bad press (car caught fire). Some of the early nanos caught fire on the streets. Local and intl experts were brought in to investigate the problem but nothing was found wrong with the design of the car. In response the nano design team of the car decided to take further safety measures in order to make a more robust nano. Additional protection was provided on exhaust system. In electrical…

    • 690 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    tata nano

    • 612 Words
    • 3 Pages

    NANO MARKETING FAILURE The messaging could have been more proactive in the initial phase of the launch, experts said. As it could have been when the project had to beat a retreat from the Singur factory site in West Bengal or when some cars began catching fire. "A series of factors has impacted the Nano, right from the Singur issue to cars catching fire to clumsy marketing strategy," said Autocar India editor Hormazd Sorabjee. "There was a bit of overconfidence at the start and not much marketing…

    • 612 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Tata Nano

    • 3778 Words
    • 16 Pages

    car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e., “NANO” up to the development stage and finally going to launch it on 23rd March, 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1 lakh…

    • 3778 Words
    • 16 Pages
    Powerful Essays