Tata Group
Segments of the General Environment:
Out of seven general environmental sectors, following three trends pull the most attention.
Economic sector. Steel industry depends on the cyclical economic condition and highly reliant on many other industries such as automobiles, construction, appliances and so on. If the economy is negatively affecting on its dependent industries, it will influence negatively for the Tata Steel. In 2007, when Tata Group acquired British based Corus Company, it became the 6th largest Steel Producer in the world, however it affected very negatively at the time because of U.S economic crisis. As the economy is recovering year by year, the Corus Company acquisition is giving tremendous benefits and profit for the Tata Group. Therefore, overall today’s economy has a positive effect on Tata Steel.
Sociocultural Segment. According to the Tata Steel Annual Report, Tata Steel got the Golden Peacock Global Award in 2009, and this award is the evidence to all customers and suppliers that the company acclaimed the highest honor and accreditation in the business. The Tata Steel Company has wonderful cultural values, which are proven in their business ethical behavior and constant improvement of their employees and their families’ lives. Furthermore, Tata Group donates and improves in health issues, economic well-being, and education facilities to the India. All these factors are positively affecting for the company, and it is building much stronger brand name.
Political/Legal Segment. Tata Steel operates in few unstable countries like Iran, Bangladesh, and Mozambique, and sometimes this brings some political uncertainty issues in those countries. Furthermore, Indian government plays a key role in the economics of Tata Steel. It has a role as a resource allocator of mining policies, as a regulator, and as a competitor for being the public sector steel company. In a global environment, steel business is hindered by the large presence of tariffs. In
Out of seven general environmental sectors, following three trends pull the most attention.
Economic sector. Steel industry depends on the cyclical economic condition and highly reliant on many other industries such as automobiles, construction, appliances and so on. If the economy is negatively affecting on its dependent industries, it will influence negatively for the Tata Steel. In 2007, when Tata Group acquired British based Corus Company, it became the 6th largest Steel Producer in the world, however it affected very negatively at the time because of U.S economic crisis. As the economy is recovering year by year, the Corus Company acquisition is giving tremendous benefits and profit for the Tata Group. Therefore, overall today’s economy has a positive effect on Tata Steel.
Sociocultural Segment. According to the Tata Steel Annual Report, Tata Steel got the Golden Peacock Global Award in 2009, and this award is the evidence to all customers and suppliers that the company acclaimed the highest honor and accreditation in the business. The Tata Steel Company has wonderful cultural values, which are proven in their business ethical behavior and constant improvement of their employees and their families’ lives. Furthermore, Tata Group donates and improves in health issues, economic well-being, and education facilities to the India. All these factors are positively affecting for the company, and it is building much stronger brand name.
Political/Legal Segment. Tata Steel operates in few unstable countries like Iran, Bangladesh, and Mozambique, and sometimes this brings some political uncertainty issues in those countries. Furthermore, Indian government plays a key role in the economics of Tata Steel. It has a role as a resource allocator of mining policies, as a regulator, and as a competitor for being the public sector steel company. In a global environment, steel business is hindered by the large presence of tariffs. In