Tata Croma
CHAPTER 1: INTRODUCTION
About Tata Croma
Figure 1.1: Croma
TATA Croma is the nation 's first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores, Croma Kiosks and latest online vertical. Croma has been launched by Infiniti Retail Limited, a 100% subsidiary of Tata Sons. It efficiently and successfully runs Croma 's retail operations in India. Tata Croma offer customers over 6000 products across eight categories in a world-class ambience and company’s offerings are growing every day. These categories include Phones, Camera, Computers, Entertainment, Home Appliance, Kitchen Appliance, Gaming and Accessories. Great products from some of the best brands ensure an exciting shopping experience. Company’s own label by the name of Croma is well recognized for offering innovative and unique products that are hard to find. A diverse range of merchandise in various categories like kitchen appliances, storage devices, MP4 players, air conditioners & lot more ensures the best.
Brand Philosophy
* If service wasn 't important. * If technology wasn 't complex. * If variety wasn 't confusing. * We would have no reason to be in business. * We help you buy.
Mission
To be an organization offering unmatched customer experience through continuous learning and innovation.
Croma provides variety of electronic products ranging from home entertainment to kitchen appliances. The store is divided into sections which consists of
1. Entertainment. 2. Home small and large appliances. 3. Kitchen appliances. 4. Communications. 5. Imaging. 6. Computers.
Purpose of Study
1. To know about Retail Electronic Chain. 2. To study inventory management and its effect on profit. 3. To know ways by which warehouse can be effectively managed. 4. To perform comparative analysis with a competitor.
Context of Study
Inventory Management
About Tata Croma
Figure 1.1: Croma
TATA Croma is the nation 's first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores, Croma Kiosks and latest online vertical. Croma has been launched by Infiniti Retail Limited, a 100% subsidiary of Tata Sons. It efficiently and successfully runs Croma 's retail operations in India. Tata Croma offer customers over 6000 products across eight categories in a world-class ambience and company’s offerings are growing every day. These categories include Phones, Camera, Computers, Entertainment, Home Appliance, Kitchen Appliance, Gaming and Accessories. Great products from some of the best brands ensure an exciting shopping experience. Company’s own label by the name of Croma is well recognized for offering innovative and unique products that are hard to find. A diverse range of merchandise in various categories like kitchen appliances, storage devices, MP4 players, air conditioners & lot more ensures the best.
Brand Philosophy
* If service wasn 't important. * If technology wasn 't complex. * If variety wasn 't confusing. * We would have no reason to be in business. * We help you buy.
Mission
To be an organization offering unmatched customer experience through continuous learning and innovation.
Croma provides variety of electronic products ranging from home entertainment to kitchen appliances. The store is divided into sections which consists of
1. Entertainment. 2. Home small and large appliances. 3. Kitchen appliances. 4. Communications. 5. Imaging. 6. Computers.
Purpose of Study
1. To know about Retail Electronic Chain. 2. To study inventory management and its effect on profit. 3. To know ways by which warehouse can be effectively managed. 4. To perform comparative analysis with a competitor.
Context of Study
Inventory Management
References: * Brassard, M. (2002). The six sigma memory jogger 2. GOAL / QPC. * Deveshwar, A., & Modi, D. (2009). Inventory Management Delivering Profits through Stock Management. 1-13. * Gaur, V., Kesvan, S., & Raman, A. (2012). Retail Inventory: Managing the Canary in Coal Mine. * Grablowsky, B. J. (2005). Financial Management of Inventory. * Ishikawa, K. (1986). Guide to Quality Control. Tokyo: Asian Productivity Organization. * Maclnnes, R. (2002). The lean enterprise memory jogger. GOAL / QPC. * Martinich, J. S. (2002). Inventory Planning and Managing Materials. Delhi: John Wiley & Sons. * Moorthy, M. K., Yew, N. C., & Kumar, M. (2010). The Impact Of Inventory Control on Cost & Profitability. International Conference on Business and Economic Research, (pp. 1-13). Kuching Sarawak Malaysia. * Senapati, A. K., Mishra, P. C., Routra, B. C., & Biswas, A. (2012). Lead Time Reduction In Inventory Control. International Journal of Engineering and Advanced Technology, 1-8. * Singhal, V. R. (2005). Excess Inventory and Long - Term Stock Price Performance. 1-38.