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Tata
Team Tata Motors

pg. 1 of 70

Tata Motors Limited (TML)
Team Project
C562 – Developing Strategic Capabilities
November 24th 2008 – February 29th 2009
Indiana University – Kelley School of Business
Team Members:
Krishna Tavvala
Matthew Brinker
Peter Eshelman
Andrew Matuszak
Rahul Shankar

C562 Developing Strategic Capabilities– Team Project: TATA MOTORS LIMITED
Krishna Tavvala, Matthew Brinker, Peter Eshelman, Andrew Matuszak, Rahul Shankar

Team Tata Motors

pg. 2 of 70

TABLE OF CONTENTS
TATA MOTORS CORE IDEOLOGY........................................................................................... 5
TML’s BIG, HAIRY, AUDACIOUS GOALS (BHAGs) .............................................................. 7
TML’s PROMINENT STRATEGIC BUSINESS UNITS (SBUs) ................................................ 8
PROJECT SBU............................................................................................................................. 10
TATA MOTORS LIMITED......................................................................................................... 11
FINANCIAL PERFORMANCE .................................................................................................. 11
COMPETITIVE ANALYSIS ....................................................................................................... 15
A New Playing Field ................................................................................................................ 16
Marquee Brands....................................................................................................................... 17
Overall Competition ................................................................................................................. 18
Other New Entrants ................................................................................................................. 19
Supplier Relationships
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